Corey Haines

When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'battle card,' 'battlecard,' 'competitive one-pager,' 'win-loss analysis,' 'why are we losing deals,' 'loss reasons,' 'how do I respond to this objection,' 'prospect just said,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For public competitor comparison pages, see competitors. For running buyer interviews or churn research, see customer-research. For marketing website copy, see copywriting. For cold outreach emails, see cold-email. For the offer being sold (bonuses, guarantees, pricing structure), see offers.

Updated 2 hours ago

When the user wants to create competitor comparison or alternative pages for SEO and buyer-facing use. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'competitor teardown,' 'audit our competitor pages,' 'are our comparison pages out of date,' or 'competitive asset audit.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For auditing existing claims (not researching competitors from scratch, which is competitor-profiling; not technical SEO on these pages, which is seo-audit), use the asset audit here. For internal battle cards and sales-specific competitor docs, see sales-enablement.

Updated 2 hours ago

When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.

Updated 2 hours ago

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' 'should I run ads,' 'ABM,' 'account-based marketing,' 'B2B ads,' 'lead quality,' 'negative keywords,' 'Performance Max,' 'thought leader ads,' 'when should I kill an ad,' 'search terms report,' 'wasted spend,' or 'is this campaign working.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.

Updated 2 hours ago

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'llms-full.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' 'agent-readable site,' 'agent readiness,' 'is my site agent-ready,' 'WebMCP,' 'do listicles still work for AI,' 'ChatGPT stopped citing comparison pages,' or 'AI citation format shift.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.

Updated 27 days ago

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.

Updated last month

Your team's shared, AI-ready knowledge base — people, companies, meetings, SOPs, and decisions structured so Claude can answer questions on your team's behalf. Team-scope sibling to second-brain (which is personal-scope). Seven modes — capture (drop something into the right structured dir), compile (process into wiki pages, update INDEX.md), query (answer from the corpus with trust weighting, save to outputs/), review (triage queue — verify / deprecate / supersede unreviewed and stale captures so wrong info never becomes context), lint (orphans / stale / contradictions / gaps), connect (suggest new wikilinks), search (quick lookup). Structured raw dirs (people/, companies/, meetings/, sops/, decisions/, customer-language/, recurring-questions/, sales-objections/) instead of second-brain's flat type-prefixed raw/. Multi-author aware — every capture stamps author + timestamp + trust status. Optional auto-sync from Fathom/Gong/Granola call transcripts, Slack/email exports, CRM. Defaults to a vault at ${COMPANY_BRAIN_VAULT:-$HOME/Documents/CompanyBrain}/. Triggers on "/company-brain," "/cb," "capture this into the team brain," "log this meeting," "add this person to the team brain," "save this SOP," "compile the company wiki," "query the team brain," "what does the team know about X," "review the company brain," "cull the team brain," "lint the company brain," "who's the internal expert on X.

Updated last month

When you want to capture into, compile, query, lint, or connect your personal Second Brain. Wraps the Karpathy LLM Wiki schema (Obsidian or any markdown vault) — raw/ (unprocessed sources), wiki/ (AI-compiled interlinked topic pages), outputs/ (generated artifacts). Tool-agnostic in design but defaults to a vault at ${SECOND_BRAIN_VAULT:-$HOME/Documents/SecondBrain}/. Six modes — capture (drop something into raw/), compile (process unprocessed raw files into wiki pages, update INDEX.md), query (answer a question from the wiki, save to outputs/), lint (orphans / contradictions / stale / unprocessed raw / topic gaps), connect (suggest new wikilinks between pages), search (quick lookup). Triggers on "/second-brain," "/sb," "capture this," "save this to my brain," "compile the wiki," "process raw notes," "query my wiki," "ask my brain," "lint the wiki," "find connections," "search my notes." Complements deep-research (external corpus) — this is the internal corpus.

Updated last month

When you want to brainstorm and check available .com domains for a new project — brand naming, aftermarket pricing (HugeDomains / Afternic / Sedo / Dan), USPTO trademark screening, and social handle availability. Built on Laura Roeder's "work backwards from availability, not from a name you fell in love with" methodology. Uses Vercel CLI + whois + Domainr API + Namecheap API + agent-browser for the pieces each tool actually reliably supports (multi-tool ensemble because no single tool covers everything cleanly). 11-step workflow: budget → brainstorm → primary availability check → whois cross-check → Domainr aggregation → Namecheap price → aftermarket sweep (+ liveness probe for parked/dead domains, drop-watch for expiring ones) → bucket → negotiate → NAME research (trademark + socials) → buy. Triggers on "/domain," "find a domain," "check domain availability," "brainstorm a domain," "what .com is available for X," "domain hunt," "name my project," "is X.com available," "aftermarket price on X.com," "trademark check for X."

Updated 2 months ago

When you want multiple expert perspectives on a founder/operator question — a simulated personal board of advisors staffed by legendary founders, CEOs, and operators (Jason Fried, Elon Musk, Jeff Bezos, Jensen Huang, Bob Iger, Paul Graham, Naval Ravikant, Sara Blakely). Bring a real decision — "should I raise prices?", "hire my first employee?", "raise or bootstrap?", "kill this project?" — and the council weighs in through their documented frameworks, surfaces where they disagree, and synthesizes a recommendation. Also use when the user mentions 'maker council,' 'board of advisors,' 'what would Bezos do,' 'what would Jason Fried say,' 'channel Naval,' 'ask the council,' 'get multiple perspectives on this decision,' or asks how a famous founder would approach their problem. Optional live-research pass grounds takes in what each member has actually said (via deep-research / watch-video / last30days). Sibling of marketing-skills' marketing-council (marketing questions go there; company-building and operator questions come here). Archives sessions to ~/.config/makerskills/maker-council/archive/. For committing to one of the surfaced directions, hand off to decide.

Updated 3 months ago

When you have a decision to make and want a structured workflow that picks the load-bearing questions, walks through them, reaches a call (or "wait"), and archives the rationale for future reference. Based on the 37signals Guide to Making Decisions (38 questions) plus house additions like Q39 opportunity cost ("what does saying yes displace?"). Triages to 6–8 relevant questions per decision instead of forcing the full set. Archives every decision to ~/.config/makerskills/decide/archive/ with a revisit date so you can check later whether the call was right. Triggers on "/decide," "help me decide," "should I [X]," "I need to make a decision about," "stuck on a decision," "deciding between," "go/no-go on," "what should I do about." This is both the decision-making workflow AND the decision log — making the decision is the act of logging it.

Updated 3 months ago

When a solution seems impossible and the path forward is blocked — the antidote to any roadblock or wall. Refuses to take no for an answer: classifies what kind of "no" you actually hit, then runs targeted lateral-thinking techniques (assumption autopsy, inversion, first principles, constraint toggling, analogical transfer, and more from a 10-technique inventory) until the wall cracks or is proven load-bearing. Generates a minimum of 10 angles before evaluating any. AGENTS: use this on yourself mid-task — when an API doesn't support what you need, an approach has failed twice, or a "that's not possible" / "the only option is" sentence is forming in your response, run the fast path BEFORE reporting a dead end; every dead-end report should arrive with tried-angles receipts. Archives every wall to ~/.config/makerskills/unstuck/archive/ so you learn which techniques crack YOUR walls. Sits upstream of decide: turns "impossible" into 2–3 viable angles, then decide picks one. Triggers on "/unstuck," "I'm stuck," "this seems impossible," "we hit a wall," "there's no way to," "they said no," "dead end," "out of options," "I've tried everything," "work around this," "think outside the box."

Updated 3 months ago