Neighbourhood bicycle repairThe recommendation ↗

Identity exploration / Concept checkpoint

Good bikes.
Better tomorrows.

Six ways to say Morrow.
A local repair shop for everyday riders, making the familiar feel ready for another day.

WarmPracticalDependableQuietly playful
Six ideas. Six different starting points.
Deep greenClayWarm paper
01Abstract mark

A little tomorrow

A rising half-circle opens into a clear path. A fresh start for the bike you already love.

Forward-looking · Open · Calm
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Morrow: A little tomorrow
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Morrow: A little tomorrow
Reversed
02Custom letterform

The good turn

One broad ribbon makes an M with two friendly turns. The shop that gets you moving again.

Steady · Rounded · Personal
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Morrow: The good turn
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Morrow: The good turn
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03Pictorial markOur pick

Made good

A soft repair patch wears two proud stitches. Keeping useful things going becomes the shop’s signature.

Practical · Tactile · Reassuring
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Morrow: Made good
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Morrow: Made good
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04Bespoke wordmark

Easy roll

Two round letters sit on a shared rolling curve. Quiet momentum, drawn right into the name.

Everyday · Fluid · Easy-going
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Morrow: Easy roll
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Morrow: Easy roll
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05Workshop emblem

At the workbench

An arched shop stamp shelters a solid workbench. A familiar place, with skilled hands behind the door.

Local · Established · Hands-on
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Morrow: At the workbench
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Morrow: At the workbench
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06Character mark

Your little helper

A bright-eyed bird leans into its next step. A small neighbour with a useful, can-do spirit.

Warm · Alert · Quietly playful
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Morrow: Your little helper
One colour
Morrow: Your little helper
Reversed