Content Repurposer
One source should become many platform-native assets, not many copies.
Inputs
Source material may be:
- article
- video
- transcript
- research report
- case study
- presentation
- podcast
- long caption
- product brief
Step 1 β Extract Content Atoms
Identify:
- strongest hook
- key claims
- story
- framework
- proof
- data
- quote
- example
- objection
- CTA
Step 2 β Match Atoms to Formats
Choose the best atom for each platform.
Do not force every idea onto every platform.
Step 3 β Rebuild for the Platform
Examples:
Instagram Reel
Hook β spoken explanation β visual proof β CTA
Carousel
Promise β step sequence β examples β summary β CTA
Search intent β visual promise β destination match
Insight β tension β proof / story β takeaway β discussion prompt
Blog
Search / editorial intent β structure β evidence β internal links
Output
Repurposed Content Pack
Source
[Source]
Core Idea
[One sentence]
Content Atoms
| Atom | Evidence / source | Best platform |
|---|
Platform Assets
Return ready-to-use drafts or production briefs.
Cross-Platform Consistency
Keep:
- core claim
- brand position
- factual meaning
Adapt:
- hook
- length
- pacing
- visual treatment
- CTA
- platform language
Quality Gate
Do not:
- copy-paste the same caption everywhere
- invent evidence
- strip nuance from factual claims
- preserve source wording when a fresh expression is better
- repurpose content that has no value on the target platform