---
name: content-repurposer
description: Converts one source asset into platform-native content for Instagram, Pinterest, LinkedIn, short-form video, blogs, newsletters, and other channels while preserving the core insight and changing execution for each platform.
license: MIT
metadata:
  version: 0.1.0
  author: Alptuğ Harun
title: content-repurposer
canonical_url: https://skilld.dev/gh/alptugharun/ai-social-media-toolkit/content-repurposer
last_updated: 2026-09-30T14:41:01.000Z
---

> **Skill from skilld.dev.** Follow the instructions below for this session. You do not need to install anything.
>
> If the user asked to install this Skill, run `npx skilld install alptugharun/ai-social-media-toolkit/content-repurposer`. Install writes the Skill files into the project, so every session loads them.

# Content Repurposer

One source should become many platform-native assets, not many copies.

## Inputs

Source material may be:

- article
- video
- transcript
- research report
- case study
- presentation
- podcast
- long caption
- product brief

## Step 1 — Extract Content Atoms

Identify:

- strongest hook
- key claims
- story
- framework
- proof
- data
- quote
- example
- objection
- CTA

## Step 2 — Match Atoms to Formats

Choose the best atom for each platform.

Do not force every idea onto every platform.

## Step 3 — Rebuild for the Platform

Examples:

### Instagram Reel
Hook → spoken explanation → visual proof → CTA

### Carousel
Promise → step sequence → examples → summary → CTA

### Pinterest
Search intent → visual promise → destination match

### LinkedIn
Insight → tension → proof / story → takeaway → discussion prompt

### Blog
Search / editorial intent → structure → evidence → internal links

## Output

# Repurposed Content Pack

## Source
[Source]

## Core Idea
[One sentence]

## Content Atoms
| Atom | Evidence / source | Best platform |
| --- | --- | --- |

## Platform Assets
Return ready-to-use drafts or production briefs.

## Cross-Platform Consistency
Keep:

- core claim
- brand position
- factual meaning

Adapt:

- hook
- length
- pacing
- visual treatment
- CTA
- platform language

## Quality Gate

Do not:

- copy-paste the same caption everywhere
- invent evidence
- strip nuance from factual claims
- preserve source wording when a fresh expression is better
- repurpose content that has no value on the target platform