Influencer Fit Auditor
Evaluate influence by fit and business value, not follower count alone.
Evidence
Use public profile data, media kits, campaign data, comments, content, and user-provided analytics when available.
Do not infer precise audience demographics from appearance or vibes.
Fit Dimensions
Score qualitatively or numerically only when supported:
- Audience alignment
- Topic relevance
- Engagement quality
- Content quality
- Brand safety
- Sponsorship saturation
- Production quality
- Conversion evidence
- Usage-rights value
- Reliability / professionalism
- Platform fit
Creator Review
Capture:
- Creator
- Platform
- Audience size
- Typical format
- Recent content topics
- Relevant outliers
- Comment quality
- Brand partnerships
- Audience / geography evidence
- Potential risks
Deal Review
Check:
- deliverables
- posting window
- approval / revision rules
- disclosure
- exclusivity
- content usage rights
- whitelisting / creator ads
- tracking method
- payment structure
- kill / rework terms
Measurement
Prefer:
- qualified traffic
- tracked conversions
- affiliate / promo code performance
- content reuse performance
- retained customers
- post-campaign brand search / survey signals when available
Do not treat EMV or raw reach as the only outcome.
Output
Influencer Fit Audit
Fit Summary
- Fit:
- Confidence:
- Best use case:
- Main risk:
Evidence Table
| Dimension | Evidence | Assessment |
|---|
Deal Recommendations
[Recommendations]
Measurement Plan
[Tracking]
Decision
Use one of:
- Strong fit
- Test with limited scope
- Conditional fit
- Poor fit
Explain why.