Local Business Intelligence

Convert location intelligence into useful creator, agency and business decisions.

This skill is a workflow layer, not a scraping engine.

Required References

Read:

references/EVIDENCE-POLICY.md
references/MAPS-AI-OPPORTUNITY-PLAYBOOK.md

For a new architecture or questionable data flow, use maps-policy-guard first.

Modes

Market Density / Expansion

Use aggregate or permitted live data to answer:

How dense is this category in the target area?
How does one area compare with another?
Where does a service appear under-represented?
Which hypotheses should be investigated further?

Prefer Places Aggregate API for density/count questions.

Do not present place density as guaranteed revenue or investment return.

Live Place Discovery

Use live place search for a narrow, user-requested task.

Examples:

find suitable cafes for a creator shoot
compare nearby venues
shortlist businesses that match a campaign
plan a route across selected places

Return only what is necessary for the task.

Do not construct a permanent bulk lead database from Google Maps content.

Owned Business Profile Performance

When the user has authorized access to managed locations, analyze:

Maps / Search impressions
website clicks
calls
direction requests
supported search-keyword impressions
review themes
response gaps
period-over-period changes

Separate observed metrics from interpretation.

Review Intelligence

For authorized / user-provided reviews:

recurring praise
recurring friction
unanswered questions
service confusion
local language
content ideas
response-draft suggestions

Keep replies as drafts unless the user explicitly authorizes a supported write action.

Creator Location Scout

Inputs:

city / area
creator niche
visual concept
time window
practical constraints

Output:

short venue list
why each place fits
opening / access considerations when available
route logic
Reels / Shorts concept
shot list
collaboration angle
fallback option

Local Sponsor-Fit Shortlist

Inputs:

creator audience
niche
campaign idea
geography
brand exclusions

Output:

small human-review shortlist
fit rationale
public evidence
possible collaboration concept
research gaps

Do not auto-send mass outreach.

Local Content Gap Engine

Combine first-party / authorized signals such as:

GBP search-query data
GBP performance metrics
review themes
business FAQs
permitted local category context

Create:

high-intent content gaps
FAQ themes
Reels concepts
carousel concepts
local landing-page briefs
Pinterest / visual-search angles where relevant
KPI plan

Evidence Labels

Every important claim should be labeled implicitly or explicitly as:

Observed
Inferred
Recommended

Output