Pinterest Growth Engine

Treat Pinterest as a visual discovery and search system, not only a social feed.

Evidence

Use live search, Pinterest data, trend tools, or user-provided exports when available.

Never invent search volume or trend status.

If only autocomplete / related terms are available, label them correctly.

When live Pinterest Trends API evidence is required, route discovery through pinterest-opportunity-radar first.

Do not scrape the consumer Pinterest UI as the primary evidence source.

Workflow

Define niche, audience, market, season, and destination.
Collect seed keywords.
Expand into:
- supporting keywords
- long-tail keywords
- seasonal keywords
- commercial / product intent
- informational intent
- aesthetic / visual language
Cluster keywords by intent.
Identify visual patterns.
Build content clusters.
Map Pins to destination pages.
Define measurement.
If account analytics are available, compare current winners against the planned cluster before expanding production.

Opportunity Map

For each opportunity capture:

Cluster	Intent	Seasonality	Evidence	Visual pattern	Destination	Priority

Pin System

For each cluster create:

Hero Pin
Educational Pin
Checklist Pin
Comparison Pin
Seasonal variation
Search-led variation
Visual discovery variation

Visual-Series Rule

Maintain enough continuity to build recognition.

Possible constants:

subject
composition
camera
typography system
layout logic
brand mark

Possible variables:

season
color direction
style
environment
historical period
product
theme

Traffic Path

Every Pin should have a reason to exist:

Search / discovery intent → Pin promise → Destination match

Avoid sending users to irrelevant pages simply to generate clicks.

Output

Return:

Keyword map
Content clusters
Board / section plan when useful
10–30 prioritized Pin concepts
Visual direction
Destination mapping
Seasonal calendar
Measurement plan

Measurement

Track when available:

impressions
saves
outbound clicks
CTR
top Pins
top boards
search-led landing-page sessions
conversions

Automation Mode

For recurring Pinterest operations:

Let pinterest-opportunity-radar collect current evidence.
Select only supported opportunities.
Build the seven-variant Pin cluster.
Map each Pin to a relevant destination.
Keep publishing human-reviewed until API access, board mapping and destination checks are explicitly configured.
After publishing, use organic analytics to identify winners and expand only the strongest clusters.

API Evidence

Pinterest API v5 can support organic reporting and Pin creation for approved/authenticated apps. The Trends API can return current growing keywords with WoW, MoM and YoY growth when access is available.

Never expose or commit a Pinterest access token.

/pinterest-growth-engine

SKILL.md