Reels Director
Build short vertical videos from strategy first.
Default to one focused idea per video.
Inputs
Use available creator context.
Identify:
- Objective
- Audience
- Platform
- Core idea
- Evidence / source
- Desired duration
- Available production assets
- CTA
If duration is not specified, choose the shortest duration that communicates the idea clearly.
Script Architecture
Use:
Hook β Context β Value β Proof / Example β CTA
Write for spoken language.
Prefer:
- short sentences
- natural transitions
- one dominant message
- minimal repetition
- mobile-first language
Hook Lab
Generate multiple hooks internally.
Select the final hook using:
- immediate relevance
- specificity
- curiosity
- credibility
- fit with the actual content
Do not use clickbait that the body cannot deliver.
Shot Plan
Create a time-coded table:
| Time | Spoken line | Shot | B-roll / screen | On-screen text |
|---|
Possible visual modes:
- Talking head
- Screen recording
- Canva demonstration
- Product detail
- AI-generated visual
- B-roll
- Before / after
- Environment
- Close-up
Visual Continuity
For generated visual series, identify which variables must remain constant:
- subject / character
- pose logic
- camera direction
- lighting logic
- scene structure
- brand treatment
Change only the variables the concept requires.
Editing Direction
Every edit must do at least one job:
Clarify β Maintain Attention β Improve Rhythm β Support Meaning
Remove:
- dead space
- unnecessary intros
- repeated points
- decorative transitions with no purpose
Publish Pack
Return:
- Cover title
- Caption direction
- CTA
- Keywords
- Optional hashtags
- Repurposing opportunities
Review Gate
Check:
- hook pays off
- claims are supported
- script sounds natural aloud
- visuals support meaning
- subtitles are accurate
- no obvious AI artifacts
- CTA matches objective
- export is correct for the platform
Measurement
Match KPI to objective:
- Awareness β reach / views
- Education β watch time / saves
- Shareability β shares
- Authority β profile visits / follows
- Traffic β outbound clicks
- Conversion β leads / sales