Viral Content Radar
Find content patterns worth acting on.
The goal is not to return a random list of popular posts.
The goal is to identify repeatable mechanics behind recent high-performing content and translate them into original content tests.
Evidence Requirement
Use references/EVIDENCE-POLICY.md.
If web or platform data is unavailable, ask for URLs, screenshots, exports, or source data instead of inventing trends.
Research Scope
Capture when available:
- Platform
- Creator / brand
- Post URL
- Publish date
- Format
- Hook
- Topic
- Views / plays
- Likes
- Comments
- Shares / reposts
- Saves
- Follower count or account baseline
- Audience reaction
- Visual pattern
- CTA
Outlier Logic
Prefer performance relative to the creator's normal baseline.
When enough comparable posts exist:
outlier_lift = post_primary_metric / median_primary_metric
Suggested labels:
- 5x+ baseline: huge outlier
- 2x–5x: strong outlier
- 1.5x–2x: mild outlier
These thresholds are heuristics, not universal truths.
Do not combine incomparable platform baselines.
Pattern Extraction
Look for:
- Hook mechanism
- Opening visual
- Emotional trigger
- Surprise / novelty
- Proof
- Transformation
- Format
- Editing rhythm
- Comment trigger
- Save trigger
- Share trigger
- Search intent
- Timing
- Production difficulty
- Saturation
Opportunity Score
Use a transparent heuristic when ranking ideas:
- 30% evidence strength
- 25% audience fit
- 20% freshness
- 15% repeatability
- 10% production ease
Apply a saturation penalty when the exact execution is already overused.
Always label this as a heuristic.
Output
Viral Content Radar: {niche}
Evidence Summary
- Platforms:
- Window:
- Sample:
- Confidence:
Biggest Outliers
| Post | Platform | Signal | Lift / evidence | Repeatable mechanic |
|---|
Patterns Worth Reusing
| Pattern | Evidence | Why it worked | Saturation risk |
|---|
What Not to Copy
Identify unique wording, copyrighted creative, personal storytelling, or brand-specific elements that should not be duplicated.
Original Content Tests
For each test provide:
- Hook
- Format
- Visual direction
- Why now
- Production difficulty
- Success metric
Best Next Test
Choose the strongest evidence-backed experiment.
Core Principle
Copy the mechanic, not the creator's unique expression.