/competitive-analysis-process
Orchestrate a complete competitive analysis across six steps, from landscape to strategic direction. Use when you need the full picture, not a single scan or card.
deanpeters/Product-Manager-Skills
Product Management skills framework built on battle-tested methods for Claude Code, Cowork, Codex, and AI agents.
Repository statistics
Indexed skills
77
Skill groups
1
GitHub stars
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851
Skills
77 total/intel-discipline-advisor
Triage a competitive or market question into the right intelligence disciplines, cadence, and executing skill. Use when you know something needs researching but not which channel to run.
/intelligence-collection-disciplines
Run competitive research like an intelligence agency: eight collection disciplines (OSINT to MASINT), signal-to-inference chains, and fusion. Use when one-source research isn't enough.
/lifecycle-play-advisor
Diagnose where a product sits in its lifecycle and which play fits — extend, replace, or retire. Use when a product is fading and you need the call, not just the worry.
/organic-growth-advisor
Identify which organic growth path to pursue — new segments, geographies, channels, or products. Use when diagnosing where a growth constraint lives and which McKinsey growth level to act on next.
/product-lifecycle-plays
Map a product's lifecycle stage and choose between extension, replacement, and retirement plays. Use when a product is maturing or declining and the next move isn't obvious.
/acquisition-channel-advisor
Evaluate acquisition channels using unit economics, customer quality, and scalability. Use when deciding whether to scale, test, or kill a growth channel.
/company-intel
Research a company, industry, or competitor set using web search and seven analytical lenses. Use when you need structured intel that feeds downstream PM skills.
/company-research
Create a company research brief with executive quotes, product strategy, and org context. Use when preparing for interviews, competitive analysis, partnerships, or market-entry work.
/customer-journey-mapping-workshop
Run a customer journey mapping workshop with adaptive questions and outputs. Use when you need to map stages, actions, emotions, pain points, and opportunities for a persona and scenario.
/derisk-measurement-advisor
Identify what to measure, test, or track to de-risk a product or AI idea. Use when stress-testing an idea across internal (DUFV) and external (PESTEL) dimensions.
/epic-breakdown-advisor
Break down epics into user stories with Humanizing Work split patterns. Use when a backlog item is too large to estimate, sequence, or deliver safely.
/epic-hypothesis
Frame an epic as a testable hypothesis with target user, expected outcome, and validation method. Use when defining a major initiative before roadmap, discovery, or delivery planning.
/feature-investment-advisor
Evaluate feature investments using revenue impact, cost structure, ROI, and strategy. Use when deciding whether a feature deserves investment.
/finance-based-pricing-advisor
Evaluate pricing changes using ARPU, conversion, churn risk, NRR, and payback. Use when deciding whether a pricing move should ship.
/finance-metrics-quickref
Look up SaaS finance metrics, formulas, and benchmarks fast. Use when you need a quick metric definition, formula, or benchmark during analysis.
/incoming-request-advisor
Decode an incoming message into a structured breakdown separating the literal ask from the job-to-be-done. Use when a loaded Slack ping, email, mandate, or escalation needs a reply.
/jobs-to-be-done
Uncover customer jobs, pains, and gains in a structured JTBD format. Use when clarifying unmet needs, repositioning a product, or improving discovery and messaging.
/lean-ux-canvas
Guide teams through Lean UX Canvas v2. Use when framing a business problem, surfacing assumptions, and defining what to learn next.
/opportunity-solution-tree
Build an Opportunity Solution Tree from outcomes to opportunities, solutions, and tests. Use when a stakeholder request needs problem framing before you decide what to build.
/pestel-analysis
Analyze political, economic, social, technological, environmental, and legal forces. Use when external market shifts could materially affect a product, roadmap, or strategy.
/pol-probe
Define a Proof of Life probe to test a risky hypothesis cheaply. Use when you need harsh truth before building real product.
/pol-probe-advisor
Select the right Proof of Life (PoL) probe based on hypothesis, risk, and resources. Use this to match the validation method to the real learning goal, not tooling comfort.
/positioning-workshop
Run a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels fuzzy, generic, or misaligned.
/press-release
Write an Amazon-style press release that defines customer value before building. Use when aligning stakeholders on a new product, feature, or strategic bet.
/prioritization-advisor
Choose a prioritization framework based on stage, team context, and stakeholder needs. Use when deciding between RICE, ICE, value/effort, or another scoring approach.
/problem-framing-canvas
Guide teams through MITRE's Problem Framing Canvas. Use when you need a clearer problem statement before jumping to solutions.
/problem-statement
Write a user-centered problem statement with who is blocked, what they are trying to do, why it matters, and how it feels. Use when framing discovery, prioritization, or a PRD.
/product-strategy-session
Run an end-to-end product strategy session across positioning, discovery, and roadmap planning. Use when a team needs validated direction before committing to execution.
/proto-persona
Create a proto-persona from current research, market signals, and team knowledge. Use when you need a working customer profile before deeper validation.
/recommendation-canvas
Evaluate an AI product idea across outcomes, hypotheses, risks, and positioning. Use when deciding whether an AI solution deserves investment or recommendation.
/saas-economics-efficiency-metrics
Evaluate SaaS unit economics and capital efficiency. Use when deciding whether the business can scale efficiently or needs correction.
/skill-authoring-workflow
Turn raw PM content into a compliant, publish-ready skill. Use when creating or updating a repo skill without breaking standards.
/stakeholder-engagement-advisor
Plan engagement for a specific stakeholder. Use when preparing an outreach, navigating resistance, or aligning a critical relationship before a key milestone.
/stakeholder-identification
Map every stakeholder before engaging anyone. Use when launching an initiative, scoping discovery, or building an engagement plan from scratch.
/stakeholder-mapping
Prioritize stakeholders using two complementary grids. Use when setting engagement strategy and surfacing whose voice needs elevating after stakeholder identification.
/storyboard
Create a six-frame storyboard that shows a user's journey from problem to solution. Use when you need a fast narrative for alignment, concept reviews, or demos.
/tam-sam-som-calculator
Calculate TAM, SAM, and SOM with explicit assumptions, methods, and caveats. Use when sizing a market for a product idea, business case, or executive review.
/user-story-mapping
Create a user story map that lays out activities, steps, tasks, and release slices. Use when planning a workflow, backlog, or MVP around the user journey.
/user-story-mapping-workshop
Run a user story mapping workshop with adaptive questions and a structured map output. Use when you need backbone activities, tasks, and release slices for a workflow.
/user-story-splitting
Break a large story or epic into smaller deliverable stories using proven split patterns. Use when backlog items are too big for estimation, sequencing, or independent release.
/eol-checklist
Build a phase-gated EOL checklist sized to the sunset, with a named owner on every item. Use when the decision to retire is made and you need the operational plan.
/eol-internal-enablement
Build the support FAQ, sales talking points, and objection handling teams need before an EOL announcement. Use when customer-facing teams must be ready before customers hear.
/eol-message
Write a right-sized EOL announcement — brief notice through full phased comms — with rationale, customer impact, and next steps. Use when retiring a product, feature, or plan.
/eol-process
Run a product sunset end to end — decide, align, plan, prepare, announce, close. Use when you need the whole EOL process, not just one artifact.
/eol-readiness-advisor
Run a go/no-go assessment for retiring a product or feature, then right-size the effort. Use when someone says "we should probably kill this" and nobody has made the call.
/eol-stakeholder-sequence
Plan who to talk to about a sunset, in what order, and what each conversation must cover. Use when an EOL decision is made and you want the landmines found before the announcement.
/ansoff-matrix
Map evidence-backed growth options across the Ansoff Matrix with risk-rated sequencing. Use when the question is where the next tranche of growth comes from, and at what risk.
/autonomous-investigation
The protocol behind every investigation skill. Use when AI research must proceed without you: search-plan gate, Fact/Inference/Assumption labels, confidence stacking, diffable outputs.
/battle-card-builder
Research and draft a competitive battle card from public evidence — every claim labeled and sourced. Use when a rep needs a field-action card, not a research report.
/competitive-intel-watch
Scheduled delta monitoring against a prior competitive snapshot. Use when tracking competitors on a cadence: material shifts only, cited evidence, battle-card update flags, runs unattended.
/competitive-research-snapshot
Research a competitive landscape with cited snapshots, a comparison matrix, and so-what implications. Use when a product decision needs competitive grounding, not a market report.
/market-landscape-scan
Map a market's segments, players, substitutes, and whitespace with cited evidence. Use when entering or re-evaluating a market before sizing, positioning, or picking competitors to study.
/pestel-delta-monitor
Quarterly re-scan of a prior PESTEL analysis. Use when checking which macro factors moved, which assumptions broke, and what's new — turning PESTEL from a workshop artifact into a radar.
/pm-skill-creator
Design a new PM skill through guided conversation. Use when you have raw content or an idea and want to shape it into a compliant skill.
/porters-five-forces
Read an industry's structure through Porter's Five Forces with documented signals per rating, ending at the profit pool. Use when weighing market entry or when margins erode and nobody can say why.
/pricing-packaging-tracker
Track competitor pricing and packaging as a diffable time series. Use when monitoring tiers, gates, limits, and price moves on a monthly or quarterly cadence.
/swot-analysis
Build an evidence-cited SWOT of one company — yours or a competitor's — from public sources, ending with the S-O/W-T crossings. Use for strategy reviews, board prep, or competitor depth.
/voice-of-customer-miner
Mine public reviews, app stores, and forums for unmet needs, competitor weaknesses, and switching triggers — with quoted evidence. Use when you want customer voice without waiting on interviews.
/agent-orchestration-advisor
Design multi-agent AI workflows with clear boundaries, handoffs, and monitoring. Use when a complex PM task should run as parallel specialized agents instead of one linear process.
/ai-shaped-readiness-advisor
Assess whether your product work is AI-first or AI-shaped. Use when evaluating AI maturity and choosing the next team capability to build.
/altitude-horizon-framework
Understand the PM-to-Director transition through altitude and horizon thinking. Use when diagnosing scope, time-horizon, or leadership-level gaps.
/business-health-diagnostic
Diagnose SaaS business health across growth, retention, efficiency, and capital. Use when preparing a business review or prioritizing urgent fixes.
/context-engineering-advisor
Diagnose context stuffing vs. context engineering. Use when an AI workflow feels bloated, brittle, or hard to steer reliably.
/customer-journey-map
Create a customer journey map across stages, touchpoints, actions, emotions, and metrics. Use when diagnosing a broken experience or aligning a team on the full customer flow.
/director-readiness-advisor
Guide the PM-to-Director transition across preparing, interviewing, landing, and recalibrating. Use when leadership scope is changing and you need practical coaching.
/discovery-interview-prep
Plan customer discovery interviews with the right goal, segment, constraints, and method. Use when preparing interviews for problem validation, churn research, or new product ideas.
/discovery-process
Run a full discovery cycle from problem hypothesis to validated solution. Use when a team needs a structured path through framing, interviews, synthesis, and experiments.
/executive-onboarding-playbook
Plan a VP or CPO 30-60-90 day diagnostic onboarding path. Use when entering a new executive product role and avoiding premature change.
/positioning-statement
Create a Geoffrey Moore-style positioning statement. Use when clarifying who you serve, what problem you solve, your category, and why you're different from alternatives.
/prd-development
Build a structured PRD that connects problem, users, solution, and success criteria. Use when turning discovery notes into an engineering-ready document for a major initiative.
/product-sense-interview-answer
Structure a spoken PM product-sense answer with assumptions, segmentation, pain-point prioritization, and MVP tradeoffs. Use when practicing design, improve, or build-next interview questions.
/roadmap-planning
Plan a strategic roadmap across prioritization, epic definition, stakeholder alignment, and sequencing. Use when turning strategy into a release plan that teams can execute.
/saas-revenue-growth-metrics
Calculate SaaS revenue, retention, and growth metrics. Use when diagnosing momentum, churn, expansion, or product-market-fit signals.
/user-story
Create user stories with Mike Cohn format and Gherkin acceptance criteria. Use when turning user needs into development-ready work with clear outcomes and testable conditions.
/vp-cpo-readiness-advisor
Guide the transition to VP or CPO across preparing, interviewing, landing, and recalibrating. Use when executive product scope is changing fast.
/workshop-facilitation
Facilitate workshop sessions in a one-step, multi-turn flow. Use when an interactive skill needs consistent pacing, options, and progress tracking.
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