---
name: marketing-skills-guide
description: Guide for marketing and growth skills including SEO, copywriting, CRO, email campaigns, paid ads, and product launch strategies.
title: marketing-skills-guide
canonical_url: https://skilld.dev/gh/gmh5225/awesome-skills/marketing-skills
last_updated: 2026-10-06T18:16:13.000Z
---

> **Skill from skilld.dev.** Follow the user's requested action.
> If the user asked to fork this Skill, follow the fork workflow below. Do not execute the Skill instructions while copying it.
> Otherwise, follow the instructions below for this session. You do not need to install anything.
>
> If the user asked to install this Skill, run `npx skilld install gmh5225/awesome-skills/marketing-skills`. Install writes the Skill files into the project, so every session loads them.
>
> ## Fork workflow
>
> A fork creates an editable local Skill with its original author and licence. The request authorizes copying and local installation.
> 1. Check `./skills/marketing-skills`, the project lockfile, and selected Agent targets together. If the local directory or installed Skill exists, stop. Never overwrite an existing directory or Agent target.
> 2. Read [source metadata](https://skilld.dev/api/v1/skills/gmh5225/awesome-skills/marketing-skills) once. Use sourceUrl, sourceCommit, skillPath, sourceGone, and license. If the source is gone or its path is missing, stop. If license is null, read licence files at the source commit.
> 3. Fetch only the source commit into a temporary Git repository. Do not clone full history. Derive repository_url from sourceUrl, including repository renames. If sourceCommit is absent, resolve the sourceUrl ref once. Set source_commit to that actual commit. Run these commands in one shell call:
>
> ```sh
> git init --quiet "$temporary_dir"
> git -C "$temporary_dir" fetch --quiet --depth=1 "$repository_url" "$source_commit"
> git -C "$temporary_dir" checkout --quiet --detach FETCH_HEAD
> ```
>
> Read applicable licence declarations and notices at that commit. If copying is not permitted, report the restriction and stop.
> 4. Inspect source entries together, then copy the directory containing skillPath into `./skills/marketing-skills`. Use the user's path if selected. Keep the original SKILL.md, relative links, scripts, binary assets, and executable modes. Exclude .git metadata. Reject symlinks and paths outside the Skill directory. After checking entries, use cp -a where available. A regular source directory needs no custom copy script. Do not save this page wrapper as SKILL.md.
> Preserve author credit, notices, and applicable licence files from repository or parent directories. Add PROVENANCE.md with the Skill page, source URL, actual commit, original path, and licence. Retain any existing PROVENANCE.md and record new provenance separately. Batch source inspection, copying, and provenance work where practical.
> 5. In the project root, run `skilld install ./skills/marketing-skills --mode copy --plain`. If skilld is unavailable, use `npx skilld install ./skills/marketing-skills --mode copy --plain`. This known command needs no help lookup. Install does not support --json. Use detected Agent targets, or add --agent for the targets the user selected. Install the local path, never the upstream selector. If installation fails, preserve the local copy and report the exact failure.
> 6. Confirm the local lockfile source and installed Agent copies once. Report the local path, actual commit, and Agent targets. After edits, reinstall the same local path. Upstream updates must not replace it. Do not publish or push unless the user asks.

# Marketing & Growth Skills

## Scope

Use this skill when:

- Finding or adding marketing-related skills
- Understanding growth and conversion optimization
- Working with SEO, content, or advertising skills
- Organizing product launch and strategy skills

## Marketing Skill Categories

### SEO & Content

| Skill | Purpose |
|-------|---------|
| seo-audit | Technical and on-page SEO auditing |
| programmatic-seo | SEO-driven pages at scale |
| content-creator | SEO-optimized marketing content |
| schema-markup | Structured data for rich snippets |

### Copywriting

| Skill | Purpose |
|-------|---------|
| copywriting | Landing pages, pricing pages, features |
| copy-editing | Seven-sweeps editing framework |
| email-sequence | Drip campaigns, lifecycle emails |

### Conversion Rate Optimization (CRO)

| Skill | Focus Area |
|-------|------------|
| page-cro | Homepage, landing page optimization |
| form-cro | Lead capture forms |
| signup-flow-cro | Registration, trial activation |
| onboarding-cro | Post-signup user activation |
| paywall-upgrade-cro | Freemium conversion |
| popup-cro | Modals and overlays |

### Paid Advertising

| Skill | Platforms |
|-------|-----------|
| paid-ads | Google Ads, Meta, LinkedIn |
| competitive-ads-extractor | Ad library analysis |
| analytics-tracking | GA4, GTM, custom events |

### Strategy & Planning

| Skill | Purpose |
|-------|---------|
| pricing-strategy | SaaS pricing and packaging |
| launch-strategy | Product launches, GTM |
| referral-program | Word-of-mouth, affiliates |
| marketing-ideas | 140 proven SaaS strategies |
| marketing-psychology | 70+ mental models |
| free-tool-strategy | Engineering-as-marketing tools |
| competitor-alternatives | Competitor comparison pages |

### Testing & Analytics

| Skill | Purpose |
|-------|---------|
| ab-test-setup | Plan and implement A/B tests |
| analytics-tracking | GA4, GTM, event tracking |

### Social Media

| Skill | Purpose |
|-------|---------|
| social-content | Social media content and scheduling |

## Content Humanization

| Skill | Purpose |
|-------|---------|
| humanizer | Remove AI writing signs from text |
| Humanizer-zh | Chinese version of humanizer |

## Where to Add in README

- **SEO tools**: `Marketing & Growth` or `Web Performance & SEO`
- **Copywriting**: `Marketing & Growth`
- **CRO tools**: `Marketing & Growth`
- **Analytics**: `Marketing & Growth` or `Integration & Automation`

## Key Skill Repositories

### Antigravity Collection
```
sickn33/antigravity-awesome-skills/skills/
├── copywriting/
├── seo-audit/
├── page-cro/
├── email-sequence/
├── paid-ads/
├── pricing-strategy/
├── launch-strategy/
├── programmatic-seo/
└── marketing-ideas/
```

### Corey Haines Marketing Skills
```
coreyhaines31/marketingskills/skills/
├── ab-test-setup/
├── analytics-tracking/
├── competitor-alternatives/
├── copy-editing/
├── form-cro/
├── free-tool-strategy/
├── marketing-psychology/
├── onboarding-cro/
├── paywall-upgrade-cro/
├── popup-cro/
├── referral-program/
├── schema-markup/
├── signup-flow-cro/
└── social-content/
```

## Marketing Workflow Integration

### Content Pipeline

1. **Research**: Keyword research, competitor analysis
2. **Planning**: Content calendar, topic clusters
3. **Creation**: AI-assisted writing with humanization
4. **Optimization**: SEO audit, CRO testing
5. **Distribution**: Email, social, paid promotion
6. **Analysis**: Analytics tracking, A/B testing

### Launch Checklist

- [ ] Pricing strategy defined
- [ ] Landing page optimized (CRO)
- [ ] Email sequences ready
- [ ] Paid ads configured
- [ ] Analytics tracking live
- [ ] Referral program setup

## Best Practices

1. **A/B testing**: Always test variations
2. **Data-driven**: Base decisions on metrics
3. **Brand consistency**: Maintain voice and style
4. **Compliance**: GDPR, CAN-SPAM awareness
5. **Attribution**: Track conversion sources

## Full Resource List

For more detailed marketing skill resources, complete link lists, or the latest information, use WebFetch to retrieve the full README.md:

```
https://raw.githubusercontent.com/gmh5225/awesome-skills/refs/heads/main/README.md
```

The README.md contains the complete categorized resource list with all links.