Meridian is an MMM framework that enables advertisers to set up and run their own in-house models.
Indexed skills
5
Skill groups
1
GitHub stars
1,554
Forks
302
Loads a fitted Meridian model and runs budget optimization scenarios. Use when the user wants to load a saved model and find the optimal budget allocation or target ROI spending. Don't use for visualizing model performance (use meridian-result-visualization) or building/fitting the model (use meridian-model-building).
Assists users with questions about Meridian Marketing Mix Modeling concepts, parameters, and best practices by finding and consulting the relevant documentation. Use when the user asks for explanations or guidance on Meridian topics. Don't use for writing code or running models directly.
Guides users through building a Meridian Marketing Mix Modeling (MMM) model. Use when a user wants to load data, map columns, configure ModelSpec, run Exploratory Data Analysis (EDA), fit a model, and save the model. Don't use for visualizing results or creating a scenario planner.
Loads a fitted Meridian model and generates standard visualization reports: Model Results Summary. Use when the user wants to load a saved model and view results (model performance, fit, health). Don't use for running budget optimization (use meridian-budget-optimization) or building/fitting the model (use meridian-model-building).
Generates Scenario Planner data from a fitted Meridian model and exports it for Looker Studio dashboard creation via Colab handoff. Use when the user wants to generate scenario planning data, budget grids, or Looker Studio dashboards from a saved model. Don't use for visualizing model results (use meridian-result-visualization) or running standard budget optimization (use meridian-budget-optimization).
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