Funnel Conversion — Stage Drop-Off (Infographic)
Best for: a stylized conversion funnel where the message is stage attrition rather than analytical axis control Avoid when: the reader needs exact comparative bars, branching paths, or multiple funnels in one frame Answers: where the biggest drop happens, and how much volume survives to each step
infographic sequence-filter-mesh-simple
theme
colorPrimary #2b66c4
palette
- #2b66c4
- #2f9e44
- #f3a33c
- #d1242f
- #7048e8
- #0f9b9b
- #c16f8a
- #7c5a3d
data
title Conversion Funnel
desc Trial sign-ups to paid accounts over one quarter
sequences
- label Visits
value 120000
desc Top-of-funnel traffic
- label Trials
value 18000
desc Visitors who started evaluation
- label Qualified
value 5200
desc Accounts that matched target profile
- label Paid
value 1100
desc Converted paying customersData Shape
Use an ordered sequences array with a numeric value for each stage and a short description that explains what the stage means.
Key Options
| Option | Effect |
|---|---|
sequence-filter-mesh-simple |
Funnel-style sequence layout |
value |
Supplies the magnitude used to size or emphasize each stage |
Ordered sequences |
Preserves the progression from largest stage to smallest |
Pitfalls
- ❌ Unordered categories in a funnel → ✅ funnel stages must describe a real progression
- ❌ Branching or merging paths → ✅ use sankey or another flow view instead
- ❌ Too many stages → ✅ the message weakens once the funnel turns into a long staircase
Alternatives
| Variant | Use instead |
|---|---|
| Analytical funnel with chart control | funnel-stage-conversion.md |
| Branching flow | sankey-channel-to-fulfilment.md |
| Time-phased milestones | platform-milestone-timeline.md |