Growth Experiment Loop — Hypothesis To Scale (Infographic)
Best for: a growth team documenting the loop every experiment follows Avoid when: the reader wants experiment results (link the dashboard) Answers: the four steps of the loop, and the artefact each step produces
infographic sequence-zigzag-pucks-3d-indexed-card
theme
colorPrimary #2b66c4
palette
- #2b66c4
- #2f9e44
- #f3a33c
- #d1242f
- #7048e8
- #0f9b9b
- #c16f8a
- #7c5a3d
data
title Experiment Loop
desc Numbered steps around a repeating cycle
sequences
- label Hypothesis
desc Funnel drop at step two
- label Design
desc One-week test with a control
- label Measure
desc Lift against the control group
- label Scale or kill
desc Roll out, or write the learning downData Shape
sequences of four; the indexed pucks show step numbers and the zigzag alternates depth, so uneven step
counts look wrong — use exactly four or six.
Key Options
| Option | Effect |
|---|---|
infographic sequence-zigzag-pucks-3d-indexed-card |
Numbered 3-D pucks on a zigzag |
sequence-zigzag-steps-underline-text |
Flat variant when 3-D styling is too playful |
sequence-zigzag-pucks-3d-simple |
Same shape without index numbers |
Pitfalls
- ❌ Ending at "Measure" → ✅ every loop needs a decision step, even a negative one
- ❌ No control group mentioned → ✅ the measurement step is meaningless without a baseline
- ❌ Ten experiments on one diagram → ✅ this shows the loop, not the backlog
Alternatives
| Variant | Use instead |
|---|---|
| Feature adoption after launch | feature-adoption-trend.md |
| Product roadmap by quarter | product-roadmap-sequence.md |
| Rank movement across periods | rank-movement-over-time.md (vega-lite) |