---
name: seo-aeo-best-practices
description: SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.
title: seo-aeo-best-practices
canonical_url: https://skilld.dev/gh/sanity-io/agent-toolkit/seo-aeo-best-practices
last_updated: 2026-09-29T08:35:24.000Z
---

> **Skill from skilld.dev.** Follow the instructions below for this session. You do not need to install anything.
>
> Supporting files, fetch one when the Skill refers to it: [references/aeo-considerations.md](https://skilld.dev/api/skills-raw/sanity-io/agent-toolkit/seo-aeo-best-practices/references/aeo-considerations.md), [references/eeat-principles.md](https://skilld.dev/api/skills-raw/sanity-io/agent-toolkit/seo-aeo-best-practices/references/eeat-principles.md), [references/structured-data.md](https://skilld.dev/api/skills-raw/sanity-io/agent-toolkit/seo-aeo-best-practices/references/structured-data.md), [references/technical-seo.md](https://skilld.dev/api/skills-raw/sanity-io/agent-toolkit/seo-aeo-best-practices/references/technical-seo.md).
>
> If the user asked to install this Skill, run `npx skilld install sanity-io/agent-toolkit/seo-aeo-best-practices`. Install writes the Skill files into the project, so every session loads them.

# SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.

## When to Apply

Reference these guidelines when:
- Implementing metadata and Open Graph tags
- Creating sitemaps and robots.txt
- Adding JSON-LD structured data
- Optimizing content for featured snippets
- Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
- Evaluating content quality using EEAT principles

## Core Concepts

### SEO (Search Engine Optimization)
Optimizing content to rank well in traditional search results (Google, Bing).

### AEO (Answer Engine Optimization)
Optimizing content to be selected as authoritative answers by AI systems.

### EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
Google's framework for evaluating content quality.

## References

Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See `references/` for detailed guidance:
- `references/eeat-principles.md` — EEAT implementation and author schema
- `references/structured-data.md` — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)
- `references/technical-seo.md` — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)
- `references/aeo-considerations.md` — AI/AEO considerations (AI Overviews, crawler management)