Video Content Analyzer

Analyze short-form videos with Gemini AI to extract hooks, content structure, delivery style, and CTA strategies.

Prerequisites

GEMINI_API_KEY environment variable
google-genai and requests Python packages

Usage

python3 .claude/skills/video-content-analyzer/scripts/analyze_videos.py \
  --input outliers.json \
  --output video-analysis.json \
  --platform instagram \
  --max-videos 5

Parameters

Arg	Description
`--input`, `-i`	Input JSON file with outlier posts (required)
`--output`, `-o`	Output JSON file for results (required)
`--platform`, `-p`	Platform: `instagram`, `tiktok`, or `youtube` (default: instagram)
`--max-videos`, `-n`	Max videos to analyze (default: 5)

Input Format

Accepts outlier JSON from platform-specific research skills. Handles both formats:

Direct list: [{post1}, {post2}, ...]
Wrapped: {"outliers": [{post1}, {post2}, ...]}

The script automatically maps platform-specific fields:

Platform	Video URL Fields	Caption	Username
Instagram	`videoUrl`	`caption`	`ownerUsername`
TikTok	`videoUrl`, `video_url`, `webVideoUrl`	`text`, `desc`	`authorUsername`
YouTube	`videoUrl`, `url`	`title`	`channelTitle`

TikTok Note: The Apify TikTok Scraper returns webVideoUrl (the TikTok page URL) rather than a direct video download URL. Gemini will attempt to analyze from this page URL.

Output

Returns JSON array with analysis for each video:

[
  {
    "post_id": "ABC123",
    "username": "creator",
    "url": "https://...",
    "platform": "instagram",
    "likes": 50000,
    "comments": 1200,
    "views": 500000,
    "analysis": {
      "hook": {
        "technique": "pattern-interrupt",
        "opening_line": "Stop scrolling if you...",
        "attention_grab": "Creates urgency and targets specific audience",
        "replicable_formula": "Stop scrolling if you [pain point]"
      },
      "content_structure": {
        "format": "problem-solution",
        "sections": [...],
        "pacing": "fast",
        "retention_techniques": ["pattern interrupts", "text overlays"]
      },
      "delivery_style": {
        "speaking": "direct-to-camera",
        "energy": "high-energy",
        "text_overlays": true,
        "visual_style": "quick cuts with b-roll"
      },
      "cta_strategy": {
        "type": "follow",
        "cta_text": "Follow for more tips",
        "placement": "end"
      },
      "why_it_works": "..."
    }
  }
]

Hook Techniques

The analyzer identifies these hook types:

pattern-interrupt - Breaks expected patterns
question - Opens with engaging question
bold-claim - Makes surprising statement
story-tease - Hints at compelling narrative
visual-shock - Striking visual opening
curiosity-gap - Creates information gap
direct-address - Speaks to specific audience
controversial-take - Polarizing opinion
relatable-pain - Targets common struggle
transformation-preview - Shows before/after

Content Formats

problem-solution - Present problem, offer fix
listicle - Numbered tips/items
story - Narrative arc
tutorial - Step-by-step how-to
before-after - Transformation reveal
day-in-life - Lifestyle content
reaction - Response to other content
hot-take - Opinion piece
tool-demo - Product/tool showcase

/video-content-analyzer

SKILL.md