gtm-plays-11 by sachacoldiq | skilld [Skip to main content](#main-content) [skilld](https://skilld.dev/) [Skills](https://skilld.dev/skills) [Collections](https://skilld.dev/collections) [Sign in](https://skilld.dev/login) [All skills](https://skilld.dev/skills) [![sachacoldiq avatar](https://github.com/sachacoldiq.png?size=96)sachacoldiq/coldiq-s-gtm-skills repository](https://skilld.dev/gh/sachacoldiq/coldiq-s-gtm-skills) # /gtm-plays-11 [sachacoldiq](https://skilld.dev/gh/sachacoldiq)/ [coldiq-s-gtm-skills](https://skilld.dev/gh/sachacoldiq/coldiq-s-gtm-skills) 116 51 11 GTM plays with detailed execution - New Team Members, Skills-Targeting, Role-Targeting, Industry Research, Resources for ICs, Leaving Employees, No Dedicated Role, Bad Reviews, AI Ideas, ServiceBell Allbound, Inbound Followers. Use when building outbound campaigns, creating signal-based plays, or expanding your GTM playbook. 12/wk Updated 3 months ago [ Trust](#receipts "View trust signals: audits, signed commits, source provenance") ## Install skilld skills.sh `npx -y skilld add gh:sachacoldiq/coldiq-s-gtm-skills -s gtm-plays-11` [GitHub](https://github.com/sachacoldiq/coldiq-s-gtm-skills) [skills.sh](https://skills.sh/sachacoldiq/gtm-plays-11) [Raw](https://skilld.dev/api/skills-raw/sachacoldiq/coldiq-s-gtm-skills/gtm-plays-11) ## Files - [SKILL.md](https://skilld.dev/gh/sachacoldiq/coldiq-s-gtm-skills/gtm-plays-11) ## Skill content Copy markdown Preview Raw ## 11 GTM Plays Quick reference for signal-based outbound plays. For templates, see [references/templates.md](https://skilld.dev/gh/sachacoldiq/coldiq-s-gtm-skills/gtm-plays-11/-/references/templates.md). | Play | Signal | Best Timing | | --- | --- | --- | | 1. New Team Members | Company added team members | 2-4 weeks after hire | | 2. Skills-Targeting | LinkedIn skills match product | Ongoing | | 3. Role-Targeting | Uncommon job title exists | Ongoing | | 4. Industry Research | Create signal via surveys | Value-first | | 5. Resources for ICs | New SDRs starting roles | Evergreen | | 6. Leaving Employees | Team member departed | 1-2 weeks after | | 7. No Dedicated Role | Missing key title | Ongoing | | 8. Bad Reviews | Negative G2/Capterra review | Within days | | 9. AI-Generated Ideas | Personalized value via AI | Ongoing | | 10. ServiceBell Allbound | Website visitor activity | Real-time | | 11. Inbound Followers | New LinkedIn follower | 24-48 hours | ### Play Details #### 1. New Team Members Reference new hire by name. Shows attention to their growth. #### 2. Skills-Targeting Target LinkedIn skills (not just titles). Clay extracts skills from profiles. - Salesforce skill → Salesforce add-ons - Python skill → Developer tools #### 3. Role-Targeting Uncommon titles signal budget/priority. - "RevOps Manager" → RevOps is priority - "Growth Engineer" → Technical growth exists #### 4. Industry-Level Research Survey ICP experts → opens value-first conversations. #### 5. Resources for ICs (Evergreen) Automated campaign sending resources to new ICs. Long-term brand building. #### 6. Leaving Employees Position around coverage gap after departure. #### 7. No Dedicated Role No "Content Manager" + $5M+ revenue = content gap opportunity. #### 8. Bad Reviews Targeting Scrape negative reviews, reference their pain, offer alternatives. #### 9. AI-Generated Ideas Generate 2 relevant ideas + your offer as #3 (with humor). #### 10. ServiceBell Allbound Visitor hits pricing → SDR calls in 2 min → email if no answer → LinkedIn next day. #### 11. Inbound Followers Monitor daily, filter to ICP via Clay, outreach within 24-48h. --- ### Combines with | Skill | Why | | --- | --- | | `buying-signals-6` | Understand signal strength per play | | `clay-enrichment-9step` | Automate play execution in Clay | | `cold-email-templates-34` | Get templates for each play | | `bridgebound-in-market-20` | Deep-dive on in-market signals | ### Example prompts ``` Create an outreach sequence for Play #1 (New Team Members) targeting Sales teams. ``` ``` How do I set up Play #8 (Bad Reviews) in Clay with G2 scraping? ``` ``` Which play should I prioritize for a $30K ACV product? ``` Source: [SKILL.md on GitHub](https://github.com/sachacoldiq/coldiq-s-gtm-skills/blob/4caa77fd8aa9a01fac690d6710f88cf6ddfaa87a/skills/gtm-plays-11/SKILL.md) ## Install skilld skills.sh `npx -y skilld add gh:sachacoldiq/coldiq-s-gtm-skills -s gtm-plays-11` [GitHub](https://github.com/sachacoldiq/coldiq-s-gtm-skills) [skills.sh](https://skills.sh/sachacoldiq/gtm-plays-11) [Raw](https://skilld.dev/api/skills-raw/sachacoldiq/coldiq-s-gtm-skills/gtm-plays-11) ## Metadata
Description
329 chars · frontmatter
Frontmatter
2 keys
## Files - [SKILL.md](https://skilld.dev/gh/sachacoldiq/coldiq-s-gtm-skills/gtm-plays-11) ## Trust Verified 2 weeks ago · stale No third-party audits yet. Steady [4caa77f](https://github.com/sachacoldiq/coldiq-s-gtm-skills/commit/4caa77fd8aa9a01fac690d6710f88cf6ddfaa87a "4caa77fd8aa9a01fac690d6710f88cf6ddfaa87a")· updated 4 months ago [SKILL.md ](https://github.com/sachacoldiq/coldiq-s-gtm-skills/blob/4caa77fd8aa9a01fac690d6710f88cf6ddfaa87a/skills/gtm-plays-11/SKILL.md) [ History ](https://github.com/sachacoldiq/coldiq-s-gtm-skills/commits/main/skills/gtm-plays-11/SKILL.md) ## Related skills From sachacoldiq/coldiq-s-gtm-skills [![sachacoldiq avatar](https://github.com/sachacoldiq.png?size=48) /linkedin-campaign-complete sachacoldiq/coldiq-s-gtm-skills](https://skilld.dev/gh/sachacoldiq/coldiq-s-gtm-skills/linkedin-campaign-complete) [![sachacoldiq avatar](https://github.com/sachacoldiq.png?size=48) /linkedin-content sachacoldiq/coldiq-s-gtm-skills](https://skilld.dev/gh/sachacoldiq/coldiq-s-gtm-skills/linkedin-content) [![sachacoldiq avatar](https://github.com/sachacoldiq.png?size=48) /cold-email-templates-34 sachacoldiq/coldiq-s-gtm-skills](https://skilld.dev/gh/sachacoldiq/coldiq-s-gtm-skills/cold-email-templates-34) [![sachacoldiq avatar](https://github.com/sachacoldiq.png?size=48) /clay-enrichment-9step sachacoldiq/coldiq-s-gtm-skills](https://skilld.dev/gh/sachacoldiq/coldiq-s-gtm-skills/clay-enrichment-9step) [![sachacoldiq avatar](https://github.com/sachacoldiq.png?size=48) /clay-buying-signals-5 sachacoldiq/coldiq-s-gtm-skills](https://skilld.dev/gh/sachacoldiq/coldiq-s-gtm-skills/clay-buying-signals-5) [![sachacoldiq avatar](https://github.com/sachacoldiq.png?size=48) /bridgebound-history-16 sachacoldiq/coldiq-s-gtm-skills](https://skilld.dev/gh/sachacoldiq/coldiq-s-gtm-skills/bridgebound-history-16) [Stats](https://skilld.dev/skills/stats) [Accessibility](https://skilld.dev/accessibility) [GitHub repository (opens in new tab)](https://github.com/harlan-zw/skilld) Built by [Harlan Wilton](https://harlanzw.com)