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/seo-aeo-best-practices

@ad50ea4 official
by Sanitysanity-io/agent-toolkit187 stars
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SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.

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Use this Skill: https://skilld.dev/gh/sanity-io/agent-toolkit/seo-aeo-best-practices

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SKILL.md

≈99 tokens always: the name and description. ≈362 when used: this file. ≈4.4k more on demand in 4 files.

SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.

When to Apply

Reference these guidelines when:

  • Implementing metadata and Open Graph tags
  • Creating sitemaps and robots.txt
  • Adding JSON-LD structured data
  • Optimizing content for featured snippets
  • Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
  • Evaluating content quality using EEAT principles

Core Concepts

SEO (Search Engine Optimization)

Optimizing content to rank well in traditional search results (Google, Bing).

AEO (Answer Engine Optimization)

Optimizing content to be selected as authoritative answers by AI systems.

EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

Google's framework for evaluating content quality.

References

Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See references/ for detailed guidance:

  • references/eeat-principles.md — EEAT implementation and author schema
  • references/structured-data.md — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)
  • references/technical-seo.md — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)
  • references/aeo-considerations.md — AI/AEO considerations (AI Overviews, crawler management)

Source: SKILL.md on GitHub

Third-party checks

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  • Gen Agent Trust Hub16d

    This skill provides comprehensive best practices and code templates for Search Engine Optimization (SEO) and Answer Engine Optimization (AEO). It includes Sanity CMS schemas, Next.js metadata implementations, and JSON-LD structured data patterns for enhancing content visibility for search engines and AI assistants. No security issues were detected.

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    Risk: LOW · No issues

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    Score: 93/100 · 2 sections analyzed

Provenance

Signed by skilld at ad50ea4. This ties the file your Agent reads to that commit on GitHub. It does not review the instructions.

Last checked against GitHub 2 weeks ago.

Activeupdated 6 months ago

Topics

  • SEO
  • aeo
  • metadata
  • structured-data
  • json-ld
  • open-graph
  • robots.txt
  • hreflang
  • eeat
  • schema-markup

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What it does

Provides SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, and EEAT guidelines. Use this when implementing page SEO, technical SEO, schema markup, or optimizing content for both search engines and AI answer engines like ChatGPT and Perplexity.

Generated from the current SKILL.md.

Frequently asked

Does this skill cover both traditional SEO and AI answer engine optimization?
Yes. It includes SEO best practices for search engines and AEO practices for AI assistants like ChatGPT and Perplexity, plus Google's EEAT framework for content quality.
What structured data formats does this skill document?
It covers JSON-LD patterns including Article, FAQ, Breadcrumb, and Product schema, with implementation guidance in the structured-data reference.
Does this skill provide technical SEO guidance like sitemaps and robots.txt?
Yes. It includes a technical SEO checklist covering metadata, sitemaps, hreflang tags, and robots.txt configuration.
What is EEAT and how does this skill use it?
EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's framework for evaluating content quality. The skill includes EEAT implementation principles and author schema patterns to meet these guidelines.

Generated from the current SKILL.md. These answers refresh after source changes.