Agrici.Daniel

Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly approved campaign changes. Also trigger on PPC, paid social, retail media, attribution, tracking, landing pages, cross-platform conversion totals, negative keywords or search terms, beta-feature scoring, stale platform claims, API-token or credential setup, campaign deletion, and safe Claude Ads installation or uninstall.

Audit Amazon Ads profiles, regions, Sponsored Products, Sponsored Brands, Sponsored Display, DSP, portfolios, targeting, search terms, retail readiness, creative, budgets, ACOS, TACOS, reporting, and policy. Use for Amazon Ads, sponsored ads, Amazon PPC, ACOS, TACOS, ASIN advertising, Amazon DSP, or retail-media optimization.

Audit Apple Ads measurement, AdServices and AdAttributionKit, campaign and keyword structure, Search Match, App Store placements, custom product pages, bidding, budgets, MMP reconciliation, and policy. Use for Apple Ads, Apple Search Ads, App Store ads, Search Match, custom product pages, AdServices, or Apple app-install campaigns.

Audit cross-platform attribution, conversion definitions, reporting windows, GA4, AdServices and AdAttributionKit, MMPs, browser and server events, offline conversions, and platform reconciliation. Use for attribution audit, attribution models, conversion windows, requests to add or total Meta and Google conversions, incompatible reporting-window aggregation, GA4 attribution, MMP review, AppsFlyer, Adjust, Branch, Singular, or cross-platform discrepancies.

Run a source-grounded paid-advertising audit for one or more of Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for full ad checks, account health reviews, paid-media diagnostics, partial audits after authentication or worker failure, missing-platform weighting, beta-feature eligibility and scoring, spend audits, tracking audits, or prioritized opportunities and risks.

Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, budget forecast, ROAS target, or investment tradeoffs.

Research competitor paid-ad presence, messaging, creative, formats, landing pages, keyword and auction signals, transparent ad libraries, and strategic gaps across supported platforms. Use for competitor ads, ad libraries, ad spy, competitive PPC analysis, competitor creative, Google Ads Transparency, Meta Ad Library, or paid-media competitor research.

Create source-grounded paid-ad campaign concepts, messaging, copy, creative briefs, and production plans from a validated brand profile, campaign objective, platform requirements, and optional audit evidence. Triggers on: campaign brief, campaign concepts, create a campaign, ad concepts, ad copy, ad messaging, creative brief, headlines, descriptions.

Audit paid-ad copy, images, video, hooks, concepts, format coverage, platform-native fit, message match, creative fatigue, accessibility, and policy across supported platforms. Use for creative audit, ad creative, creative fatigue, creative diversity, ad copy review, video review, image review, or production priorities.

Extract a public-safe brand and offer profile for paid advertising from an authorized website and operator input. Triggers on: brand DNA, brand profile, brand identity, brand style, brand colors, brand voice, visual identity, style guide, website brand analysis.

Generate paid-ad image assets from a validated creative brief and brand profile using an explicitly configured image provider. Triggers on: generate ads, generate ad images, create ad creatives, create ad images, make ad images, generate visuals, make campaign visuals, generate images from campaign brief.

Audit Google Ads measurement, Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, keywords and search terms, negative-keyword generation or review, creative assets, bidding, budgets, settings, and policy. Use for Google Ads, AdWords, Search campaigns, search terms reports, broad negatives, Shopping, Performance Max, PMax, Demand Gen, GAQL, Google conversion tracking, or Google campaign optimization.

Audit paid-ad landing pages for message match, mobile experience, performance, accessibility, trust, forms, consent, tracking, security, and conversion friction. Use for landing-page audit, post-click experience, LP audit, conversion-rate optimization, form optimization, ad-to-page message match, redirects, blocked navigation, or requests involving private, loopback, link-local, or metadata IP destinations.

Draft or explicitly apply a paid-ad campaign launch through Claude Ads capability-gated adapters. Use for campaign creation, launch plans, publishing ads, activating campaigns, uploading creative, or requests to push a campaign live.

Audit LinkedIn Ads measurement, Insight Tag and conversions, professional audiences, lead generation, ABM, creative, bidding, budgets, pacing, automation, and policy. Use for LinkedIn Ads, Campaign Manager, Insight Tag, Lead Gen Forms, Thought Leader Ads, ABM campaigns, or B2B paid media.

Calculate and model paid-media CPA, CPL, CPC, CPM, ROAS, MER, break-even targets, contribution margin, LTV:CAC, impression-share opportunity, budgets, forecasts, and experiment economics. Use for PPC math, ad calculator, break-even analysis, ROAS calculator, CPA calculator, budget forecast, LTV CAC, or MER.

Audit Meta Ads measurement, Pixel and Conversions API, attribution, Facebook and Instagram creative, audiences, placements, automation, budgets, account structure, and policy. Use for Meta Ads, Facebook Ads, Instagram Ads, Advantage+, Pixel, CAPI, Events Manager, creative fatigue, or Meta campaign optimization.

Audit Microsoft Advertising measurement, UET, search and audience campaigns, Google imports, syndication, keywords, creative, bidding, budgets, Copilot inventory, and policy. Use for Microsoft Ads, Bing Ads, UET, Microsoft Audience Network, Google Ads import, or Microsoft campaign optimization.

Monitor paid-ad account pacing, delivery, performance, creative fatigue, tracking, policy, and data quality across supported platforms. Use for daily or weekly checks, anomaly review, budget pacing, post-launch verification, or campaign monitoring.

Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Use for campaign optimization, budget reallocation, bid changes, pausing or archiving ads, requests to delete campaigns, search-term or negative-keyword actions, creative rotation, or improving CPA and ROAS.

Generate rights-cleared paid-ad product photography variants from an authorized source image and validated brand profile. Triggers on: product photo, product photography, virtual photoshoot, photoshoot, enhance product image, studio shot, lifestyle shot, lifestyle product image, floating product image, ingredient shot.

Audit Pinterest Ads measurement, Pinterest Tag and Conversions API, catalog and shopping readiness, visual creative, audiences, Performance+ intent, budgets, brand safety, and reporting. Use for Pinterest Ads, promoted Pins, shopping ads, catalog sales, Pinterest Tag, Pinterest Conversions API, or Pinterest Performance+.

Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning.

Audit Reddit Ads measurement, campaign structure, community and interest targeting, creative-native fit, catalog advertising, budgets, brand safety, and reporting. Use for Reddit Ads, promoted posts, conversation ads, community targeting, Reddit Pixel, Reddit Conversions API, or Reddit dynamic product ads.

Render Markdown, HTML, or PDF paid-advertising reports from a validated Claude Ads JSON run bundle. Use for ads report, client report, audit PDF, executive audience reporting, or exporting prior audit and plan results.

Refresh Claude Ads platform, API, policy, regulation, benchmark, issue, pull-request, fork, and repository evidence. Use for ads research refresh, expired refresh_due dates, stale API or platform claims, reverify-or-demote decisions, release-current claim validation, ecosystem review, current platform changes, or updating paid-media knowledge. When tools or sources are unavailable, still demote the stale claim for the current run and block dependent release-current assertions before requesting access.

Audit server-side paid-media measurement including server-side tag management, platform conversion APIs, event taxonomy, browser/server deduplication, consent, hashing, data quality, observability, and privacy. Use for server-side tracking, sGTM, server-side tagging, CAPI, Events API, event_id, pixel debugging, first-party measurement, or conversion data loss.

Set up a paid-media client, brand, account, data-source, privacy, and mutation-guardrail profile for Claude Ads. Use for onboarding, initial configuration, brand DNA, API tokens or credential profiles, environment-variable or keychain setup, connecting exports or read adapters, safe native or verified-local installation, curl-pipe-bash install requests, declaring KPIs, or preparing a new advertising project.

Audit Snapchat Ads measurement, Snap Pixel and Conversions API, mobile and app campaigns, creative, AR and catalog formats, audiences, budgets, brand safety, and reporting. Use for Snapchat Ads, Snap Ads, Snap Pixel, Snapchat Conversions API, AR Lens ads, app-install campaigns, or Snapchat dynamic product ads.

Design and evaluate paid-ad experiments with hypotheses, randomization units, sample-size and duration assumptions, guardrails, platform experiment tools, analysis, and decision rules. Use for A/B test, split test, experiment design, hypothesis, statistical significance, sample size, test duration, or experiment readout.

Audit TikTok Ads measurement, Pixel and Events API, mobile-first creative, audiences, Smart+, Shop and commerce campaigns, bidding, budgets, pacing, attribution, and policy. Use for TikTok Ads, TikTok Pixel, Events API, Smart+, TikTok Shop Ads, GMV Max, Spark Ads, or TikTok campaign optimization.

Validate Claude Ads contracts, scoring inputs, run bundles, capabilities, source freshness, safety, installation, uninstall, or release readiness. Use for ads validate, ads status, ads next, stale claims with missing tool access, maturity checks, ownership-manifest uninstall, preserving unrelated ads-* skills, checksum verification, preflight, QA, or release audits. Missing access must demote stale evidence for the run and block dependent release-current claims before recovery guidance.

Audit X Ads measurement, X Pixel and Conversions API, campaign objectives, keyword and conversation targeting, creative, budgets, brand safety, app measurement, and reporting. Use for X Ads, Twitter Ads, promoted posts, X Pixel, X Conversions API, conversation targeting, or paid campaigns on X.

Audit YouTube Ads campaign setup, video and Demand Gen inventory, Shorts, in-stream, CTV, creative, audiences, brand safety, bidding, and measurement. Use for YouTube Ads, video ads, pre-roll, bumper ads, skippable in-stream, Shorts ads, Demand Gen, VAC migration, CTV, or YouTube campaign optimization.

Comprehensive SEO analysis for any website or business type. Full site audits, single-page analysis, technical SEO (crawlability, indexability, Core Web Vitals with INP), schema markup, content quality (E-E-A-T), image optimization, sitemap analysis, and GEO for AI Overviews/ChatGPT/Perplexity. Industry detection for SaaS, e-commerce, local, publishers, agencies. Triggers on: SEO, audit, schema, Core Web Vitals, sitemap, E-E-A-T, AI Overviews, GEO, technical SEO, content quality, page speed. Use this hub only when the SEO domain is clear and the requested workflow is not; otherwise use the exact retained leaf or command.

Audit and fix agent readiness: the Lighthouse Agentic Browsing fraction, accessibility tree for agents, robots.txt and Content-Signal for AI agents, WAF treatment of agent traffic, llms.txt, Markdown delivery, ai-catalog.json, /.well-known discovery files, and WebMCP tools. Exclude AI citability and brand signals (seo-geo) and commerce protocol depth (seo-ecommerce).

Ahrefs API analyst (extension). Reads referring domains, backlinks, organic keywords, and content explorer data via the tested @ahrefs/mcp@0.0.11 server. Pairs with seo-backlinks for multi-source confidence weighting.

Run a full-site SEO audit and return a scored, prioritized report. Use only for site-wide checks; use seo-page for one URL or seo-technical for a technical-only review.

Analyze a site's backlink profile, anchors, toxic signals, competitors, gaps, and disavow candidates. Use only when links or referring domains are the requested focus.

Bing Webmaster Tools + IndexNow extension. Microsoft Copilot citations are fed by the Bing index; this skill makes Bing visibility, link data, and IndexNow URL submission first-class.

Cluster keywords by SERP overlap and design hub-and-spoke content architecture with internal links. Use for planning only; use the blog-cluster command to execute article production.

Generate SEO-optimized competitor comparison and alternatives pages. Covers "X vs Y" layouts, "alternatives to X" pages, feature matrices, schema markup, and conversion optimization. Use when user says "comparison page", "vs page", "alternatives page", "competitor comparison", "X vs Y", "versus", "compare competitors", or "alternative to".

Evaluate page content for usefulness, E-E-A-T, readability, thinness, and AI citation readiness, plus last-mile draft cleanup (AI-typical phrasing and invisible Unicode watermark characters). Use for content-only analysis, not full-page technical checks.

Generate competitive SEO content briefs with per-section word counts, competitor scoring, keyword density guidance, and page-type templates. Supports both new page briefs and improve-existing-page briefs. Use when user says "content brief", "write a brief", "content outline", "blog brief", "service page brief", "brief for", "writing brief", "content plan", or "outline for".

Live SEO data via DataForSEO MCP server: SERP analysis, keyword research (volume, difficulty, intent, trends), backlink profiles, on-page analysis, competitor and content analysis, business listings, AI visibility (LLM mention tracking), and domain analytics. Requires DataForSEO extension installed. Use when user says "dataforseo", "live SERP", "keyword volume", "backlink data", "AI visibility check", or "real search data".

SEO drift monitoring: capture baselines of SEO-critical elements, detect changes, and track regressions over time. Git for SEO: baseline, diff, and track changes to your on-page SEO. Use when user says "SEO drift", "baseline", "track changes", "did anything break", "SEO regression", "compare SEO", "before and after", "monitor SEO changes", or "deployment check".

Analyze ecommerce SEO across product pages, product schema, Shopping visibility, marketplace signals, and keyword gaps. Use only for stores, catalogs, or product listings.

Full-site crawling, scraping, and site mapping via Firecrawl MCP. Use when user says "crawl site", "map site", "full crawl", "find all pages", "broken links", "site structure", "discover pages", "JS rendering", or needs site-wide analysis.

FLOW framework integration: evidence-led SEO using the Find → Leverage → Optimize → Win loop. Surfaces stage-specific AI prompts from the FLOW knowledge base (41 prompts, CC BY 4.0). Use when user says "FLOW", "FLOW framework", "seo flow", "evidence-led SEO", "find leverage optimize win", or wants stage-specific SEO prompts.

Audit and improve content for AI Overviews and answer engines, including citability, entity clarity, crawler access, brand signals, and passage structure.

Google SEO APIs: Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, and GA4 organic traffic. Provides real Google field data for Core Web Vitals, indexation status, search performance, and organic traffic trends. Use when user says "search console", "GSC", "PageSpeed", "CrUX", "field data", "indexing API", "GA4 organic", "URL inspection", or "real CWV data".

Hreflang and international SEO audit, validation, and generation. Detects common mistakes, validates language/region codes, and generates correct hreflang implementations. Use when user says "hreflang", "i18n SEO", "international SEO", "multi-language", "multi-region", or "language tags".

AI image generation for SEO assets: OG/social preview images, blog hero images, schema images, product photography, infographics. Powered by Gemini via nanobanana-mcp. Requires banana extension installed. Use when user says "generate image", "OG image", "social preview", "hero image", "blog image", "product photo", "infographic", "seo image", "create visual", "image-gen", "favicon", "schema image", "pinterest pin", "generate visual", "banner", or "thumbnail".

Image optimization analysis for SEO and performance. Checks alt text, file sizes, formats, responsive images, lazy loading, CLS prevention, image SERP rankings (via DataForSEO), and image file optimization (WebP/AVIF conversion, IPTC/XMP metadata injection). Use when user says "image optimization", "alt text", "image SEO", "image size", "image audit", "optimize images", "image metadata", "image SERP", "convert to webp", or "image file optimize".

Audit local SEO, including Google Business Profile, NAP consistency, citations, reviews, local schema, location pages, and multi-location structure.

Maps intelligence for local SEO: geo-grid rank tracking, GBP profile auditing via API, review intelligence across Google/Tripadvisor/Trustpilot, cross-platform NAP verification, competitor radius mapping, and LocalBusiness schema generation. Three tiers: free (Overpass + Geoapify), DataForSEO, and DataForSEO + Google. Use when user says "maps", "geo-grid", "rank tracking", "GBP audit", "review velocity", "competitor radius", or "SoLV".

Matomo Reporting API extension. Self-hosted or Matomo Cloud analytics as a GA4 alternative or complement. Organic traffic, landing pages, device / country breakdowns, referrers, search keywords. Triggers on "Matomo", "self-hosted analytics", "analytics ohne Google", "GA4 alternative", "Matomo Reporting", "Piwik".

Analyze one supplied URL across on-page, content, technical metadata, schema, images, and performance. Use only for a single-page review.

Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", "keyword strategy", "content calendar", "site architecture", or "SEO roadmap".

Profound LLM citation tracker (extension). Time-series brand citation rates across ChatGPT, Perplexity, and other LLMs. Pairs with seo-seranking for triangulated AI visibility coverage.

Programmatic SEO planning and analysis for pages generated at scale from data sources. Covers template engines, URL patterns, internal linking automation, thin content safeguards, and index bloat prevention. Use when user says "programmatic SEO", "pages at scale", "dynamic pages", "template pages", "generated pages", or "data-driven SEO".

Detect, validate, or generate Schema.org JSON-LD for a supplied page or entity. Use only when structured data or rich-result markup is requested.

SE Ranking AI visibility analyst (extension). Tracks AI Share-of-Voice across ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode in a single query.

Analyze existing XML sitemaps or generate new ones with industry templates. Validates format, URLs, and structure. Use when user says "sitemap", "generate sitemap", "sitemap issues", or "XML sitemap".

Diagnose search-experience and intent mismatches using SERP page types, user stories, and persona scoring. Use when ranking problems appear intent- or layout-driven.

Audit technical SEO across crawlability, indexability, security, URLs, mobile, Core Web Vitals, rendering, structured data, and IndexNow. Exclude content strategy and backlinks.

Multi-page Lighthouse audit via the MIT-licensed Unlighthouse CLI. Free-tier alternative to running PageSpeed against every URL on a site, no API quota burn, runs locally.

Run a bounded, source-grounded research loop, draft a cited dossier, and optionally propose a separately reviewed canonical vault merge. Use when the user wants autonomous or deep research that may access the public web. Triggers: /autoresearch, autoresearch, research this topic, deep dive into, investigate, find everything about, research and file, go research, build a wiki on.

Create, inspect, and update Obsidian JSON Canvas boards with text, file, link, group, and edge nodes. Use for canvas status, canvas lists, visual maps, zones, spatial layouts, adding vault notes or media to a .canvas file, and requests such as create canvas, add to canvas, or put this on the canvas.

Plan and, with explicit network consent, use an optional external Defuddle cleaner to extract article-like HTTPS pages as Markdown. Use for defuddle, clean this URL, strip page clutter, readable Markdown from a web page, or preparing a web source for later wiki ingestion.

Explain, draft, and validate Obsidian Bases .base files with filters, formulas, properties, summaries, and table, card, or list views. Use for Obsidian Bases, database-like vault views, dynamic tables, reading lists, task trackers, filters, formulas, summaries, and .base file edits.

Explain, draft, or validate Obsidian Flavored Markdown syntax: properties, wikilinks, embeds, callouts, tags, comments, highlights, block references, math, and Mermaid. Use when the user explicitly requests Obsidian note formatting or syntax help, not for general Markdown or broad vault operations.

Save a user-selected answer, decision, insight, or session summary into an Obsidian vault as one reviewed transaction. Use only when the user explicitly asks to preserve specific conversation content, not when they supply a file or URL to ingest. Triggers: /save, save this, save that answer, file this conversation, save this analysis, keep this insight, preserve this chat result.

Apply the Fable-derived 10-stage OBSERVE, OBSERVE, LISTEN, THINK, CONNECT, CONNECT, FEEL, ACCEPT, CREATE, GROW loop to consequential or ambiguous reasoning and decisions. Use for think this through, deep think, architecture review, postmortem, tradeoff analysis, or challenges to assumptions. This is a reasoning review, not a deterministic vault health check or repair workflow.

Initialize, adopt, and route work for a separate Obsidian knowledge vault through the portable claude-obsidian core. Use for vault setup, scaffolding, workspace selection, cross-project configuration, or choosing the correct wiki sub-skill. Triggers: /wiki, set up wiki, scaffold vault, create knowledge base, adopt this vault, Obsidian vault, second brain setup, persistent wiki.

Detect and use the official Obsidian command-line interface for read-only vault access; use for wiki-cli, Obsidian CLI, Obsidian read, Obsidian search, vault transport, which transport, transport detection, backlinks, tags, or Obsidian command line. Mutations always go through the claude-obsidian transaction core.

Create a bounded, extractive, structurally idempotent rollup of recent Obsidian wiki log entries, with dry-run preview by default and one optional transaction apply. Use for manual log compression without modifying child pages. Triggers: fold the log, run a fold, run wiki-fold, log rollup, roll up log entries, commit the fold.

Ingest supplied source material into an Obsidian vault with provenance and claim tracking: pasted text, files staged in the selected vault's inbox or .raw archive, or explicitly approved URLs. Use for a single source or bounded batch, not for saving an assistant answer. Triggers: ingest, ingest this file, ingest this URL, process this source, read and file this source, batch ingest, ingest these sources.

Run a deterministic, read-only health check on an Obsidian wiki. Use for lint, vault health check, audit wiki health, find orphans, find dead links, frontmatter audit, provenance audit, or wiki audit. Reports graph, link, frontmatter, provenance-ledger, empty-section, and stale-index findings; it does not reason broadly or repair files.

Read or configure the vault filing methodology and suggest destinations for planned knowledge creation under Generic, LYT, PARA, or Zettelkasten. Use for wiki mode, methodology mode, what is my vault mode, set vault mode, switch to PARA, use LYT, Zettelkasten setup, change mode, configure mode, or methodology routing. This skill does not save content or migrate notes.

Answer an explicitly vault-scoped question from an Obsidian wiki without changing it. Use when the user selects the vault as the evidence source: query the wiki, query quick, query deep, explain from the wiki, summarize the vault, find in wiki, search the wiki, or based on the wiki. Do not route ordinary general-knowledge questions here.

Build and query a vault-local contextual BM25 retrieval index with optional multilingual Nomic cosine reranking; use for retrieve, hybrid retrieval, BM25, rerank, contextual retrieval, chunk search, vault search, semantic search, find relevant passages, or retrieval diagnostics. Derived caches stay under .vault-meta, remote egress requires explicit consent, and unavailable reranking falls back deterministically.

Full live SEO audit of any website from its homepage URL, powered by Jev (TypeSafe's System One model). Crawls the site live (robots.txt, sitemaps, internal links, JavaScript rendering when needed), runs 52 deterministic checks tied to Google Search Central, measures Core Web Vitals with PageSpeed Insights, asks Jev batched typed questions about every page (page type, intent, importance, helpfulness, specificity, trust, citability, title and meta fit, competing pages), scores and ranks every fix, then exports a designed PDF with charts and Jev-style infographics, an Excel action tracker and a Markdown report. Use when the user says "/jev-seo", "jev seo", "audit this site", "SEO audit", "site audit with Jev", or gives a homepage URL and wants an SEO report, PDF, XLSX or MD.

Scout a topic on YouTube. Searches YouTube Data API v3 for the most relevant videos, ranks them by views (or engagement, likes, recency, momentum, breakout), and writes a research workbook in the OWT-Social-Ads layout with Videos, Channels, and Summary sheets, plus optional Comments and Transcripts (hooks, replay hotspots) sheets. Can also append into an existing sheet. Use when the user says "scout <topic>", wants a spreadsheet of top YouTube videos on a topic, wants creator or hook research, or wants YouTube rows added to their social ads sheet.