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/seo-plan

@93b720e
by Agrici.Danielagricidaniel/claude-seo18k stars
2,665

Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", "keyword strategy", "content calendar", "site architecture", or "SEO roadmap".

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Use this Skill: https://skilld.dev/gh/agricidaniel/claude-seo/seo-plan

This session only. Nothing lands on disk.

SKILL.md

≈80 tokens always: the name and description. ≈980 when used: this file. ≈7.2k more on demand in 6 files.

Strategic SEO Planning

Process

1. Discovery

  • Business type, target audience, competitors, goals
  • Current site assessment (if exists)
  • Budget and timeline constraints
  • Key performance indicators (KPIs)

2. Competitive Analysis

  • Identify top 5 competitors
  • Analyze their content strategy, schema usage, technical setup
  • Identify keyword gaps and content opportunities
  • Assess their E-E-A-T signals
  • Estimate their domain authority

3. Architecture Design

  • Load industry template from assets/ directory
  • Design URL hierarchy and content pillars
  • Plan internal linking strategy
  • Sitemap structure with quality gates applied
  • Information architecture for user journeys

4. Content Strategy

  • Content gaps vs competitors
  • Page types and estimated counts
  • Blog/resource topics and publishing cadence
  • E-E-A-T building plan (author bios, credentials, experience signals)
  • Content calendar with priorities

5. Technical Foundation

  • Hosting and performance requirements
  • Schema markup plan per page type
  • Core Web Vitals baseline targets
  • AI search readiness requirements
  • Mobile-first considerations

6. Implementation Roadmap (4 phases)

Phase 1: Foundation (weeks 1-4)
  • Technical setup and infrastructure
  • Core pages (home, about, contact, main services)
  • Essential schema implementation
  • Analytics and tracking setup
Phase 2: Expansion (weeks 5-12)
  • Content creation for primary pages
  • Blog launch with initial posts
  • Internal linking structure
  • Local SEO setup (if applicable)
Phase 3: Scale (weeks 13-24)
  • Advanced content development
  • Link building and outreach
  • GEO optimization
  • Performance optimization
Phase 4: Authority (months 7-12)
  • Thought leadership content
  • PR and media mentions
  • Advanced schema implementation
  • Continuous optimization

Industry Templates

Load from assets/ directory:

  • saas.md: SaaS/software companies
  • local-service.md: Local service businesses
  • ecommerce.md: E-commerce stores
  • publisher.md: Content publishers/media
  • agency.md: Agencies and consultancies
  • generic.md: General business template

Output

Deliverables

  • SEO-STRATEGY.md: Complete strategic plan
  • COMPETITOR-ANALYSIS.md: Competitive insights
  • CONTENT-CALENDAR.md: Content roadmap
  • IMPLEMENTATION-ROADMAP.md: Phased action plan
  • SITE-STRUCTURE.md: URL hierarchy and architecture

KPI Targets

Metric Baseline 3 Month 6 Month 12 Month
Organic Traffic ... ... ... ...
Keyword Rankings ... ... ... ...
Domain Authority ... ... ... ...
Indexed Pages ... ... ... ...
Core Web Vitals ... ... ... ...

Success Criteria

  • Clear, measurable goals per phase
  • Resource requirements defined
  • Dependencies identified
  • Risk mitigation strategies

DataForSEO Integration (Optional)

If DataForSEO MCP tools are available, use dataforseo_labs_google_competitors_domain and dataforseo_labs_google_domain_intersection for real competitive intelligence, dataforseo_labs_bulk_traffic_estimation for traffic estimates, kw_data_google_ads_search_volume and dataforseo_labs_bulk_keyword_difficulty for keyword research, and business_data_business_listings_search for local business data.

Error Handling

Scenario Action
Unrecognized business type Fall back to generic.md template. Inform user that no industry-specific template was found and proceed with the general business template.
No website URL provided Proceed with new-site planning mode. Skip current site assessment and competitive gap analysis that require a live URL.
Industry template not found Check assets/ directory for available templates. If the requested template file is missing, use generic.md and note the missing template in output.

Source: SKILL.md on GitHub

Third-party checks

No alerts1d5 checks · Risk SAFE
  • Gen Agent Trust Hub1d

    The skill provides a comprehensive framework for creating SEO plans using industry-specific templates and standard SEO tools. It contains only instructional content and documentation, with no executable code or malicious patterns detected.

  • Socket1d

    No alerts

  • Snyk1d

    Risk: LOW · No issues

  • Runlayer6mo

    7 files scanned · No issues

  • ZeroLeaks5mo

    Score: 93/100 · 2 sections analyzed

Provenance

Signed by skilld at 93b720e. This ties the file your Agent reads to that commit on GitHub. It does not review the instructions.

Last checked against GitHub 3 days ago.

Activeupdated 3 days ago

Capability

user-invocable
true
argument-hint
[business-type]
metadata
{
  "author": "AgriciDaniel",
  "version": "2.4.1",
  "category": "seo"
}

Topics

  • SEO
  • content-strategy
  • competitive-analysis
  • keyword-research
  • site-architecture
  • schema-markup
  • content-calendar
  • saas
  • ecommerce

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README badge for agricidaniel/claude-seo/seo-plan

What it does

Creates industry-specific SEO strategies with competitive analysis, content calendars, and phased implementation roadmaps. Loads templates for SaaS, local service, e-commerce, and other business types, then outputs a multi-document plan covering site architecture, technical setup, and 12-month KPI targets.

Generated from the current SKILL.md.

Frequently asked

Does this skill work with existing websites or only new ones?
It works with both. For existing sites, it performs a current site assessment and competitive gap analysis. For new sites, it skips those steps and proceeds directly to architecture and strategy planning.
What if my business type isn't covered by an industry template?
The skill falls back to the generic business template and notifies you that no industry-specific template was found. You can still proceed with the general template.
Does this skill integrate with real SEO data tools?
Yes, if DataForSEO MCP tools are available, it uses them for competitive intelligence, traffic estimation, keyword research, and local business data. If not available, the skill still produces a complete plan based on manual analysis.
What deliverables does this skill produce?
It generates five documents: SEO-STRATEGY.md (complete strategic plan), COMPETITOR-ANALYSIS.md, CONTENT-CALENDAR.md, IMPLEMENTATION-ROADMAP.md (phased action plan), and SITE-STRUCTURE.md (URL hierarchy).

Generated from the current SKILL.md. These answers refresh after source changes.