/brand-analyzer

Quick Brand Audit: {{BRAND_NAME}}

Date: {{DATE}} Audited by: Brand Analyzer

1. Visual Identity Check

Logo

• Logo files are properly organized
• Clear space rules are defined
• Minimum size specifications exist
• Color variations available (full, mono, reversed)
• File formats complete (SVG, PNG, EPS)

Status: {{LOGO_STATUS}} Notes: {{LOGO_NOTES}}

Color Palette

• Primary colors defined with hex/RGB/CMYK codes
• Secondary colors documented
• Neutral colors specified
• Color accessibility verified (WCAG standards)
• Usage guidelines provided

Status: {{COLOR_STATUS}} Notes: {{COLOR_NOTES}}

Typography

• Primary typeface identified
• Secondary typeface specified
• Font weights documented
• Type hierarchy established
• Web/print alternatives noted

Status: {{TYPOGRAPHY_STATUS}} Notes: {{TYPOGRAPHY_NOTES}}

2. Brand Foundation Check

Mission & Vision

• Mission statement exists and is clear
• Vision statement is defined
• Both are actively communicated
• Team members can articulate them
• Aligned with business goals

Status: {{MISSION_VISION_STATUS}} Current Mission: {{MISSION}} Current Vision: {{VISION}}

Core Values

• Values are documented
• Values are authentic and specific
• Values guide decision-making
• Values reflected in brand actions
• Team embodies the values

Status: {{VALUES_STATUS}} Current Values: {{VALUES_LIST}}

Brand Personality

• Personality traits defined
• Brand archetype identified
• Personality consistent across touchpoints
• Differentiates from competitors
• Resonates with target audience

Status: {{PERSONALITY_STATUS}} Traits: {{PERSONALITY_TRAITS}}

3. Voice and Messaging Check

Brand Voice

• Voice characteristics documented
• Voice is distinctive and recognizable
• Tone variations for contexts defined
• Voice guidelines are accessible
• Consistency across channels

Status: {{VOICE_STATUS}} Characteristics: {{VOICE_CHARACTERISTICS}}

Key Messages

• Value proposition is clear
• Key messages documented
• Messages are consistent
• Messaging prioritized
• Messages tailored to audiences

Status: {{MESSAGING_STATUS}} Value Prop: {{VALUE_PROPOSITION}}

4. Brand Consistency Check

Across Channels

Inconsistencies Found

{{INCONSISTENCIES_LIST}}

5. Target Audience Alignment

Audience Definition

• Target audience clearly defined
• Demographics documented
• Psychographics understood
• Pain points identified
• Customer journey mapped

Status: {{AUDIENCE_STATUS}} Primary Audience: {{PRIMARY_AUDIENCE}}

Brand-Audience Fit

• Brand appeals to target audience
• Messaging resonates
• Visual style attracts audience
• Brand solves audience problems
• Emotional connection established

Fit Score: {{FIT_SCORE}}/10 Notes: {{FIT_NOTES}}

6. Competitive Position

Differentiation

• Unique value proposition clear
• Competitive advantages identified
• Positioning distinct from competitors
• Brand personality differentiated
• Visual identity stands out

Status: {{DIFFERENTIATION_STATUS}} Key Differentiators: {{DIFFERENTIATORS}}

Competitive Analysis

Main Competitors: {{COMPETITORS_LIST}} Positioning vs. Competitors: {{COMPETITIVE_POSITION}}

7. Brand Guidelines

Documentation

• Brand guidelines document exists
• Guidelines are comprehensive
• Easy to access and use
• Regularly updated
• Includes examples (good/bad)

Status: {{GUIDELINES_STATUS}} Last Updated: {{GUIDELINES_DATE}}

Coverage

• Logo usage covered
• Color usage explained
• Typography guidelines included
• Voice and tone documented
• Application examples provided

Completeness: {{COMPLETENESS_SCORE}}/10

8. Overall Brand Health Score

Overall Brand Health: {{OVERALL_SCORE}}/10

9. Priority Actions

High Priority (Fix Immediately)

1. {{HIGH_PRIORITY_1}}
2. {{HIGH_PRIORITY_2}}
3. {{HIGH_PRIORITY_3}}

Medium Priority (Address Soon)

1. {{MEDIUM_PRIORITY_1}}
2. {{MEDIUM_PRIORITY_2}}
3. {{MEDIUM_PRIORITY_3}}

Low Priority (Future Enhancement)

1. {{LOW_PRIORITY_1}}
2. {{LOW_PRIORITY_2}}
3. {{LOW_PRIORITY_3}}

10. Summary and Recommendations

Strengths

{{STRENGTHS_SUMMARY}}

Weaknesses

{{WEAKNESSES_SUMMARY}}

Immediate Recommendations

{{IMMEDIATE_RECOMMENDATIONS}}

Long-term Recommendations

{{LONGTERM_RECOMMENDATIONS}}

Next Audit Date: {{NEXT_AUDIT_DATE}} Auditor Notes: {{AUDITOR_NOTES}}