≈974 tokens on demand. Your agent reads this file only when SKILL.md points to it.
Market Analysis Frameworks
Market Opportunity Assessment
TAM/SAM/SOM Analysis
- TAM (Total Addressable Market): Total market demand for a product/service
- SAM (Serviceable Available Market): Segment of TAM targeted by your products/services
- SOM (Serviceable Obtainable Market): Portion of SAM you can realistically capture
Market Size Indicators
- Number of potential customers
- Average revenue per customer
- Market growth rate (CAGR)
- Geographic distribution
- Industry spending trends
Competitive Landscape
Porter's Five Forces
- Threat of New Entrants: Barriers to entry, capital requirements
- Bargaining Power of Suppliers: Supplier concentration, switching costs
- Bargaining Power of Buyers: Customer concentration, price sensitivity
- Threat of Substitutes: Alternative solutions, switching costs
- Competitive Rivalry: Number of competitors, market growth rate
Competitor Analysis Dimensions
- Direct competitors (same solution, same market)
- Indirect competitors (different solution, same problem)
- Adjacent competitors (similar solution, different market)
- Emerging threats (new technologies, business models)
Problem-Solution Fit
Problem Validation Criteria
- Frequency: How often does the problem occur?
- Intensity: How painful is the problem?
- Willingness to Pay: Are customers paying for solutions now?
- Market Accessibility: Can you reach affected customers?
Solution Evaluation
- Unique Value Proposition: What makes your solution different?
- Competitive Advantage: Sustainable differentiation factors
- Technology Moat: Defensibility through technology
- Network Effects: Does value increase with more users?
Market Trends Analysis
Trend Categories
- Technological: AI/ML, automation, new platforms
- Economic: GDP growth, consumer spending, investment climate
- Social: Demographics, behavior changes, cultural shifts
- Regulatory: New laws, compliance requirements, policy changes
- Environmental: Sustainability, climate concerns
Trend Validation
- Google Trends data
- Industry reports and analyst predictions
- Patent filings and academic research
- VC investment patterns
- Job market signals
Business Model Viability
Revenue Model Assessment
- Pricing strategy alignment with market
- Customer acquisition cost (CAC)
- Lifetime value (LTV)
- LTV:CAC ratio (healthy = 3:1 or higher)
- Payback period (ideally < 12 months)
Unit Economics
- Gross margin per customer
- Contribution margin
- Operating leverage potential
- Scalability factors
Go-to-Market Strategy
Market Entry Considerations
- Beachhead market identification
- Distribution channels
- Customer acquisition strategy
- Sales cycle length
- Partnership opportunities
Positioning Framework
- Target customer persona
- Core problem addressed
- Unique value proposition
- Key differentiators
- Proof points and credibility
Risk Assessment
Critical Risks
- Market Risk: Market size too small, wrong timing
- Execution Risk: Team gaps, operational challenges
- Technology Risk: Technical feasibility, scalability
- Competitive Risk: Incumbents, better-funded competitors
- Regulatory Risk: Compliance, licensing requirements
- Financial Risk: Funding requirements, burn rate
Validation Signals
Positive Indicators
- Growing market with favorable trends
- Multiple customer segments with shared problem
- Existing budget/spending for similar solutions
- Low customer acquisition costs
- Strong word-of-mouth potential
- Regulatory tailwinds
Warning Signs
- Shrinking or stagnant market
- Heavy reliance on single customer segment
- High customer acquisition costs
- Long sales cycles (>6 months for B2B)
- Strong incumbents with high switching costs
- Unclear monetization path
