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/brand-guidelines

@ef74077 official
by Anthropicanthropics/skills179k stars
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Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.

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Use this Skill: https://skilld.dev/gh/anthropics/skills/brand-guidelines

This session only. Nothing lands on disk.

SKILL.md

≈64 tokens always: the name and description. ≈479 when used: this file.

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

  • Dark: #141413 - Primary text and dark backgrounds
  • Light: #faf9f5 - Light backgrounds and text on dark
  • Mid Gray: #b0aea5 - Secondary elements
  • Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

  • Orange: #d97757 - Primary accent
  • Blue: #6a9bcc - Secondary accent
  • Green: #788c5d - Tertiary accent

Typography

  • Headings: Poppins (with Arial fallback)
  • Body Text: Lora (with Georgia fallback)
  • Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

  • Applies Poppins font to headings (24pt and larger)
  • Applies Lora font to body text
  • Automatically falls back to Arial/Georgia if custom fonts unavailable
  • Preserves readability across all systems

Text Styling

  • Headings (24pt+): Poppins font
  • Body text: Lora font
  • Smart color selection based on background
  • Preserves text hierarchy and formatting

Shape and Accent Colors

  • Non-text shapes use accent colors
  • Cycles through orange, blue, and green accents
  • Maintains visual interest while staying on-brand

Technical Details

Font Management

  • Uses system-installed Poppins and Lora fonts when available
  • Provides automatic fallback to Arial (headings) and Georgia (body)
  • No font installation required - works with existing system fonts
  • For best results, pre-install Poppins and Lora fonts in your environment

Color Application

  • Uses RGB color values for precise brand matching
  • Applied via python-pptx's RGBColor class
  • Maintains color fidelity across different systems

Source: SKILL.md on GitHub

Third-party checks

No alerts17d5 checks · Risk SAFE
  • Gen Agent Trust Hub17d

    This skill provides static design assets and formatting instructions for applying brand styling guidelines. Review shows it contains no executable code or external operations.

  • Socket17d

    No alerts

  • Snyk17d

    Risk: LOW · No issues

  • Runlayer7mo

    2 files scanned · No issues

  • ZeroLeaks5mo

    Score: 93/100 · 2 sections analyzed

Provenance

Signed by skilld at ef74077. This ties the file your Agent reads to that commit on GitHub. It does not review the instructions.

Last checked against GitHub 3 days ago.

Activeupdated 10 months ago

Topics

  • anthropic
  • branding
  • visual-identity
  • typography
  • colors
  • design-system
  • styling
  • brand-guidelines

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README badge for anthropics/skills/brand-guidelines

What it does

Applies Anthropic's official brand colors, typography, and visual identity to artifacts. Use it when styling presentations, documents, or other outputs to match Anthropic's corporate design standards, including specific hex colors (dark #141413, light #faf9f5, orange accent #d97757) and fonts (Poppins for headings, Lora for body text).

Generated from the current SKILL.md.

Frequently asked

What file formats does this skill support?
The skill applies Anthropic brand styling to artifacts that benefit from visual formatting, with specific technical details for Python-pptx (PowerPoint presentations). Support for other formats is not detailed in the SKILL.md.
Do I need to install Poppins and Lora fonts beforehand?
No. The skill automatically falls back to Arial for headings and Georgia for body text if the custom fonts are unavailable, though pre-installing Poppins and Lora is recommended for best results.
What accent colors does this skill use?
The skill cycles through three accent colors: orange (#d97757), blue (#6a9bcc), and green (#788c5d), which are applied to non-text shapes in the artifact.
Will this work with artifacts that already have custom styling?
The SKILL.md does not specify how the skill handles existing custom styling or whether it preserves or overwrites prior formatting choices.

Generated from the current SKILL.md. These answers refresh after source changes.