Platform Playbook Template
Use this template structure when generating {platform}-playbook.md.
# {Platform} Intelligence Playbook
Generated: {date}
Analysis period: Last 30 days
## Quick Stats
| Metric | Value |
|--------|-------|
| Posts analyzed | {total} |
| Outliers identified | {count} |
| Outlier rate | {percentage}% |
| Accounts tracked | {count} |
---
## Winning Hooks
Ranked by engagement. These formulas are proven to capture attention.
### Hook #1: {technique_name}
- **Creator**: @{username}
- **Opening line**: "{exact opening}"
- **Why it works**: {attention_grab analysis}
- **Replicable formula**: {template formula}
- **Engagement**: {metrics}
- **Link**: {url}
**How to use this hook:**
1. {Step 1}
2. {Step 2}
3. {Step 3}
**Variations to try:**
- "{variation 1}"
- "{variation 2}"
[Repeat for top 5-10 hooks]
---
## Content Formats That Win
### Format Distribution in Outliers
| Format | Count | % of Outliers | Avg Engagement |
|--------|-------|---------------|----------------|
| {format} | {n} | {%} | {avg} |
### Top Performing Formats
#### 1. {Format Name}
**What it is:** {description}
**Why it works:** {analysis}
**Best practices:**
- {tip 1}
- {tip 2}
- {tip 3}
**Example:** @{username} - {description}
**Engagement:** {metrics}
[Repeat for top 5 formats]
---
## Content Structure Patterns
### Pacing Breakdown
| Video/Post | Format | Pacing | Retention Techniques |
|------------|--------|--------|---------------------|
| @{username} | {format} | {pacing} | {techniques} |
### Successful Structures
#### Pattern 1: {Pattern Name}
[Opening: 0-3s] - {what happens} [Hook: 3-7s] - {what happens} [Value: 7-45s] - {what happens} [CTA: 45-60s] - {what happens}
**Used by:** @{username1}, @{username2}
**Success rate:** {x}% of outliers use this pattern
[Repeat for top 3 patterns]
---
## CTA Strategies
| Video | CTA Type | CTA Text | Placement | Result |
|-------|----------|----------|-----------|--------|
| @{username} | {type} | "{text}" | {placement} | {engagement} |
### Most Effective CTAs
1. **{CTA Type}** - "{example text}"
- Placement: {where}
- Why it works: {analysis}
[Repeat for top 5 CTA types]
---
## Trending Topics & Hashtags
### Top Hashtags
| Rank | Hashtag | Frequency | Avg Engagement |
|------|---------|-----------|----------------|
| 1 | #{tag} | {count} | {avg} |
### Top Keywords
| Rank | Keyword | Frequency | Context |
|------|---------|-----------|---------|
| 1 | {keyword} | {count} | {how used} |
{Platform-specific additions: sounds for TikTok, threads for X, etc.}
---
## Top Outlier Posts
### #1: @{username}
> {post content or title}
| Metric | Value |
|--------|-------|
| {metric1} | {value} |
| {metric2} | {value} |
| Engagement Rate | {rate}% |
| Engagement Score | {score} |
**Why it worked:** {analysis}
**Link:** {url}
[Repeat for top 15 outliers]
---
## Actionable Takeaways
Based on this analysis, here are specific actions to implement:
### Immediate Actions (This Week)
1. **{Action}**: {specific details}
2. **{Action}**: {specific details}
3. **{Action}**: {specific details}
### Content Strategy Adjustments
1. **{Strategy shift}**: {details}
2. **{Strategy shift}**: {details}
### Hooks to Test
1. "{Hook formula 1}"
2. "{Hook formula 2}"
3. "{Hook formula 3}"
---
## Accounts Analyzed
| Account | Follower Count | Posts Scraped | Outliers |
|---------|---------------|---------------|----------|
| @{username} | {followers} | {count} | {outliers} |
---
## Research Metadata
- **Run folder**: {path}
- **Outlier threshold**: {threshold} std dev
- **Days analyzed**: {days}
- **Video analysis**: {yes/no, count}Platform-Specific Sections
X/Twitter Additions
- Thread analysis (if applicable)
- Quote tweet patterns
- Media vs text-only breakdown
Instagram Additions
- Audio/sound trends (for Reels)
- Caption length analysis
- Carousel vs single post performance
YouTube Additions
- Thumbnail analysis notes
- Title formula patterns
- Video length correlation with performance