Sample Content
Author: Charlie Hills Format: LinkedIn posts (short-form)
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Post 1
Claude now has 3 layers. Each one does a different job:
- Claude Chat (browser/app) Use it when the work is thinking in words. It turns vague ideas into structure fast: drafts, summaries, plans, decisions. You get clarity and high-quality writing, but you still execute the work elsewhere.
✦ Rewrite a draft in your voice, cut it by 30% ✦ Create a decision memo with trade-offs ✦ Simulate customer objections, draft responses
- Claude Code (terminal agent) Use it when the work lives in a repo. It navigates your codebase, edits files, and runs commands autonomously. You describe the goal, it ships the code. But you review everything before it merges.
✦ Scaffold a full app with auth, database, API routes ✦ Refactor a legacy module across 40 files ✦ Run a security scan, patch vulnerabilities
- Claude Cowork (desktop agent) Use it when the work is workflows, not thinking. It handles the repetitive operations you do manually: organising, extracting, filling, moving. No coding needed. Runs in a sandboxed VM on your desktop.
✦ Extract tables from 50 PDFs into one spreadsheet ✦ Rename and sort hundreds of files by type and date ✦ Pull data from Gmail, update a report in Google Drive
The decision rule: ✦ Thinking and content → Chat ✦ Code and systems → Code ✦ Files and app workflows → Cowork
The advantage isn't "using AI." It's knowing which layer to reach for.
I wrote the complete setup guide for all three. Free to read (drops Sunday) → https://lnkd.in/e--fakyi
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Post 2
Brands spend $500+ per UGC video. (This workflow costs almost nothing)
How to make AI UGC with Nano Banana 2 in 6 steps:
- Generate a base image in Gemini.
- Combine it with your real product photo.
- Run follow-up prompts in the same thread.
- Change the camera angle for each product shot.
- Upload two shots to Kling as a start and end frame.
- One video prompt animates between them:
"Slow smooth camera push toward the subject. Natural handheld micro-movement. Morning light through car window consistent throughout. No cuts, no flash transitions. Subject moves naturally between each position. Skin texture and clothing consistent across all frames. Authentic, non-commercial feel."
Stitch them in order. You have a UGC video.
The whole thing runs in one chat thread. No creators, studios or shipping products.
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Post 3
Perplexity is your $200/month social media manager. Here's exactly how to hire it in 3 steps:
I tested Perplexity Computer with one YouTube link. It produced content for 7 platforms automatically.
Step 1: Load your brand identity Upload a markdown file with your brand rules. This includes colours, fonts, voice, and banned words. Use this prompt:
"This is my brand identity file. Load it and apply every rule to all content and visuals you create for me. Every visual uses my exact hex colors, typography, and branding. Every piece of writing follows my voice rules and formatting. Confirm you've loaded it."
☑︎ Computer saves this to memory permanently. You only do this once.
Step 2: Feed it one piece of long-form content Paste a YouTube link, blog post, or podcast episode. Tell Computer which formats you need. Use a prompt like this:
"Download this video: [YouTube URL]. Extract 3-5 vertical clips with captions. Then repurpose into all 7 formats from my brand file:
- Three Substack Notes
- LinkedIn post + carousel PDF
- X/Twitter thread + hook image
- Instagram Reel script + cover image
- Substack newsletter section + header image
- Five short-form hooks + thumbnails paired with clips."
Step 3: Let Computer orchestrate It spawns multiple AI models working in parallel. ☑︎ Opus 4.6 builds carousels and PDFs. ☑︎ Nano Banana generates branded images. ☑︎ Sonnet 4.6 writes all the copy simultaneously. ☑︎ Gemini Flash handles research and transcripts.
Perplexity Computer has 400+ app connectors. Gmail, Notion, Slack, Google Drive, Salesforce.
The strategy is simple:
- Create one piece of long-form content.
- Let Computer repurpose it for every channel.
Different angle per platform. Different format per audience.
You are not creating 7 pieces of content. You are creating 1 and letting AI handle the rest.
$200/month on the Perplexity Max plan. If you repurpose weekly, the time savings add up.
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P.S. Have you tried Perplexity Computer?