App Review Guidelines -- In-App Purchases and Subscriptions
Use this as a StoreKit implementation guardrail for App Review payment issues.
For full submission, privacy, metadata, entitlement, or rejection-risk audits,
use the sibling app-store-review skill and re-check Apple's current App
Review Guidelines.
Contents
- Guideline 3.1.1 Baseline
- What Generally Requires IAP
- What Generally Does Not Require IAP
- External Purchase Links and Reader Apps
- Subscription Display Requirements
- StoreKit Implementation Checklist
- Common IAP Rejection Risks
- Pre-Submission Payments Checklist
- References
Guideline 3.1.1 Baseline
Digital content, app features, subscriptions, virtual goods, and services unlocked in the app generally must use Apple's In-App Purchase system unless a specific App Review guideline exception, storefront-specific rule, or approved entitlement applies.
Do not present this as a universal ban on every external purchase link. The rules differ by storefront, entitlement, and app type, and they change over time. For a release audit, quote the current guidelines directly.
What Generally Requires IAP
- Premium features or content unlocks
- Subscriptions to app functionality
- Virtual currency, coins, gems, or other digital goods
- Ad removal
- Digital tips or donations
- Digital gift cards, certificates, vouchers, or coupons for digital goods
What Generally Does Not Require IAP
- Physical products and e-commerce
- Ride-sharing, food delivery, and real-world services
- One-to-one services such as tutoring or consulting booked through the app
- Enterprise or B2B apps distributed through Apple Business Manager
External Purchase Links and Reader Apps
- Remove external purchase links, buttons, calls to action, and purchase paths for digital goods unless the current storefront rules or an approved entitlement explicitly allow them.
- Reader apps may access content purchased elsewhere. Account-management or sign-up links depend on current reader-app rules, storefront, and entitlement status.
- U.S. storefront behavior and some regional external-purchase entitlements are different from the old blanket prohibition. Do not hardcode old guidance into product or review advice.
Subscription Display Requirements
- Clearly display price, duration, billing frequency, renewal behavior, and cancellation terms before purchase.
- Free trials must clearly state trial duration, post-trial price, billing frequency, auto-renewal, and cancellation terms.
- Subscriptions should provide ongoing value and be available across a user's devices where the app supports them.
StoreKit Implementation Checklist
- Categorize consumables, non-consumables, non-renewing subscriptions, and auto-renewable subscriptions correctly in App Store Connect.
- Provide working restore purchases for restorable products. StoreKit views can
expose this with
.storeButton(.visible, for: .restorePurchases). - Verify transactions with StoreKit 2
VerificationResult, current entitlements, and server-side JWS validation when the business model requires server authority. - Handle interrupted purchases,
.pendingAsk to Buy approvals, refunds, revocations, Family Sharing changes, grace period, and billing retry.
Common IAP Rejection Risks
- Unauthorized external purchase path. The app links or directs users to buy digital goods outside IAP without a current rule or entitlement allowing that path.
- Missing restore path. Restorable products cannot be restored from the paywall or store surface.
- Unclear subscription terms. Price, duration, renewal behavior, trial conversion price, and cancellation terms are missing or hidden before purchase.
- Incorrect product categorization. Consumables, non-consumables, and auto-renewable subscriptions do not match the App Store Connect product setup or the app's entitlement logic.
Pre-Submission Payments Checklist
- Digital goods and app-unlocked features use IAP unless a current exception or approved entitlement applies
- Subscription terms are visible before purchase
- Free trial copy states post-trial price and billing frequency
- External purchase links and CTAs are either removed or justified by a current storefront rule or approved entitlement
- Restore purchases path is visible and functional for restorable products
- Product types match App Store Connect configuration
- Transaction verification uses StoreKit 2 APIs and server validation where needed
- Ask to Buy, deferred approvals, refunds, and revocations are handled
References
- App Store Review Guidelines -- use the original Apple URL because this guidelines page is not reliably available through Sosumi.
- StoreKit External Purchase Link Entitlement
- StoreKit External Purchase