Prompt Style Library
Named visual styles you inject directly into the prompt text. Each is inspired by a real graphic designer and tested across 40+ videos.
These are different from HeyGen API styles (style_id). API styles are curated templates on HeyGen's backend. Prompt styles give you full control over colors, typography, motion, and transitions directly in the prompt.
How to use: Pick a style. Copy the STYLE block. Paste it into the prompt after your script content.
How to pick: Match mood first, content second. Ask: "What should the viewer FEEL?"
Language note: Style blocks stay in English regardless of the video's content language. They are technical directives to Video Agent's rendering engine, not viewer-facing text. The video's script and narration should be in the video language, but the STYLE block at the end is always English.
Mood-to-Style Guide
| Content feels... | Use... |
|---|---|
| Personal, intimate | Soft Signal, Quiet Drama |
| Natural, earthy | Warm Grain, Earth Pulse |
| Nostalgic, historical | Heritage Reel |
| Data-driven, analytical | Swiss Pulse, Digital Grid |
| Elegant, premium | Velvet Standard, Geometric Bold |
| Cultural, global | Silk Route, Folk Frequency |
| Investigative, serious | Contact Sheet, Shadow Cut |
| Fun, lighthearted | Play Mode, Carnival Surge |
| Philosophical, abstract | Dream State |
| Punk, grassroots, raw | Deconstructed |
| Hype, loud, high-energy | Maximalist Type |
| Tech-forward, futuristic | Data Drift |
| Breaking, urgent | Red Wire |
Quick Reference
| # | Style | Artist | Mood | Best For |
|---|---|---|---|---|
| 1 | Soft Signal | Sagmeister | Intimate, warm | Personal stories, wellness |
| 2 | Warm Grain | Eksell | Organic, friendly | Environmental, sustainability |
| 3 | Quiet Drama | Ray | Humanist, contemplative | Profiles, biographical |
| 4 | Heritage Reel | Cassandre | Nostalgic, vintage | History, retrospectives |
| 5 | Silk Route | Abedini | Flowing, mysterious | Global affairs, cross-cultural |
| 6 | Swiss Pulse | Müller-Brockmann | Clinical, precise | Data-heavy, analytical |
| 7 | Geometric Bold | Tanaka | Minimal, elegant | Lifestyle, visual essays |
| 8 | Velvet Standard | Vignelli | Premium, timeless | Luxury, investor updates |
| 9 | Digital Grid | Crouwel | Systematic, technical | Infrastructure, engineering |
| 10 | Contact Sheet | Brodovitch | Editorial, investigative | Journalism, deep dives |
| 11 | Folk Frequency | Terrazas | Cultural, vivid | Festivals, food, heritage |
| 12 | Earth Pulse | Ghariokwu | Grounded, communal | Community, grassroots |
| 13 | Dream State | Tomaszewski | Surreal, poetic | Op-eds, philosophy |
| 14 | Play Mode | Ahn Sang-soo | Playful, irreverent | Entertainment, pop culture |
| 15 | Carnival Surge | Lins | Euphoric, celebratory | Milestones, hype |
| 16 | Shadow Cut | Hillmann | Dark, cinematic | Exposés, investigations |
| 17 | Deconstructed | Brody | Industrial, raw | Tech news, punk energy |
| 18 | Maximalist Type | Scher | Loud, kinetic | Big announcements, launches |
| 19 | Data Drift | Anadol | Futuristic, immersive | AI/tech, innovation |
| 20 | Red Wire | Tartakover | Urgent, immediate | Breaking news, crisis |
Production Performance (from 40+ videos)
| Rank | Style | Strength |
|---|---|---|
| 1 | Deconstructed (Brody) | Most reliable across all topics |
| 2 | Swiss Pulse (Müller-Brockmann) | Best for data-heavy content |
| 3 | Digital Grid (Crouwel) | Strong for tech topics |
| 4 | Geometric Bold (Tanaka) | Elegant and versatile |
| 5 | Maximalist Type (Scher) | High energy, use sparingly |
Style Blocks (Copy-Paste Ready)
1. Soft Signal — Sagmeister
Mood: Intimate, warm | Best for: Personal stories, wellness
STYLE — SOFT SIGNAL (Sagmeister): Warm amber/cream, dusty rose, sage green.
Handwritten-style text. Close-up framing. Slow drifts and floats.
Soft dissolves with warm light leaks.2. Warm Grain — Eksell
Mood: Organic, friendly | Best for: Environmental, sustainability
STYLE — WARM GRAIN (Eksell): Earth tones — ochre, forest green, terracotta, cream.
Organic rounded compositions. 16mm film grain. Rounded sans-serif.
Gentle wipes and soft cuts.3. Quiet Drama — Ray
Mood: Humanist, contemplative | Best for: Profiles, biographical
STYLE — QUIET DRAMA (Ray): Muted warm — sepia, deep brown, soft gold.
Portrait framing. Clean serif. Strong single-source contrast.
Slow fades to black.4. Heritage Reel — Cassandre
Mood: Nostalgic, vintage | Best for: History, retrospectives
STYLE — HERITAGE REEL (Cassandre): Faded gold, burgundy, navy, sepia wash.
Elegant centered serif. Vignetting and aged film grain.
Iris wipe transitions.5. Silk Route — Abedini
Mood: Flowing, mysterious | Best for: Global affairs, cross-cultural
STYLE — SILK ROUTE (Abedini): Jewel tones — deep teal, burgundy, gold, lapis blue.
Layered compositions, all depths active. Elegant spaced type.
Flowing dissolves and smooth morphs.6. Swiss Pulse — Müller-Brockmann
Mood: Clinical, precise | Best for: Data-heavy, analytical, financial
STYLE — SWISS PULSE (Müller-Brockmann): Black/white + electric blue #0066FF.
Grid-locked. Helvetica Bold. Animated counters. Diagonal accents.
Grid wipe transitions.7. Geometric Bold — Tanaka
Mood: Minimal, elegant | Best for: Lifestyle, visual essays
STYLE — GEOMETRIC BOLD (Tanaka): Max 3 flat colors per frame.
60% negative space. Bold type as primary element.
Single focal point. Clean cuts on beat.8. Velvet Standard — Vignelli
Mood: Premium, timeless | Best for: Luxury, investor updates, keynotes
STYLE — VELVET STANDARD (Vignelli): Black, white, one accent: gold #c9a84c.
Thin ALL CAPS, wide spacing. Generous negative space.
Slow elegant cross-dissolves.9. Digital Grid — Crouwel
Mood: Systematic, technical | Best for: Infrastructure, engineering, code
STYLE — DIGITAL GRID (Crouwel): Monospaced type. Dark #0a0a0a with cyan #00E5FF, amber #FFB300.
Pixel grid overlays. Terminal aesthetic. Clean wipe transitions.10. Contact Sheet — Brodovitch
Mood: Editorial, investigative | Best for: Journalism, deep dives
STYLE — CONTACT SHEET (Brodovitch): High contrast B&W, desaturated accents.
Photo-editorial framing. Bold sans-serif annotations. Raw grain.
Hard cuts on beat. Snap-zooms.11. Folk Frequency — Terrazas
Mood: Cultural, vivid | Best for: Festivals, food, heritage
STYLE — FOLK FREQUENCY (Terrazas): Vivid folk — hot pink, cobalt blue, sun yellow, emerald.
Bold rounded type. Folk art rhythms. Rich handmade textures.
Colorful wipes on festive rhythm.12. Earth Pulse — Ghariokwu
Mood: Grounded, communal | Best for: Community, music/culture
STYLE — EARTH PULSE (Ghariokwu): Warm saturated — burnt orange, deep green, rich yellow.
Bold expressive type. Wide community framing.
Rhythmic cuts on beat. Freeze-frames.13. Dream State — Tomaszewski
Mood: Surreal, poetic | Best for: Op-eds, philosophy
STYLE — DREAM STATE (Tomaszewski): Muted palette + one surreal accent.
Thin elegant floating type. Soft edges, atmospheric haze.
Slow morph dissolves — NEVER hard cuts.14. Play Mode — Ahn Sang-soo
Mood: Playful, irreverent | Best for: Entertainment, pop culture
STYLE — PLAY MODE (Ahn Sang-soo): Electric blue, hot pink, lime green.
Bouncy spring physics. Oversized tilted text. Score cards, XP bars.
Pop cuts, bounce effects.15. Carnival Surge — Lins
Mood: Euphoric, celebratory | Best for: Milestones, hype
STYLE — CARNIVAL SURGE (Lins): Max color — hot pink #FF1493, yellow #FFE000, teal #00CED1.
Collage layering. Text MASSIVE at ANGLES. Confetti bursts.
Smash cuts, flash frames.16. Shadow Cut — Hillmann
Mood: Dark, cinematic | Best for: Exposés, investigations
STYLE — SHADOW CUT (Hillmann): Deep blacks, cold greys + blood red accent.
Sharp angular text. Heavy shadow. Slow creeping push-ins.
Hard cuts to black. Film noir tension.17. Deconstructed — Brody
Mood: Industrial, raw | Best for: Tech news, punk energy
STYLE — DECONSTRUCTED (Brody): Dark grey #1a1a1a, rust orange #D4501E.
Type at angles, overlapping. Gritty textures, scan-line glitch.
Smash cuts with flash frames.18. Maximalist Type — Scher
Mood: Loud, kinetic | Best for: Big announcements, launches
STYLE — MAXIMALIST TYPE (Scher): Red, yellow, black, white — max contrast.
Text IS the visual. Overlapping at different scales, 50-80% of frame.
Kinetic everything. Smash cuts, flash frames.19. Data Drift — Anadol
Mood: Futuristic, immersive | Best for: AI/tech, innovation
STYLE — DATA DRIFT (Anadol): Iridescent — purple #7c3aed, cyan #06b6d4, deep black.
Fluid morphing compositions. Thin futuristic type.
Liquid dissolves. Particles coalesce into numbers.20. Red Wire — Tartakover
Mood: Urgent, immediate | Best for: Breaking news, crisis
STYLE — RED WIRE (Tartakover): Red, black, white, emergency yellow.
Bold condensed all-caps. Split screens, tickers, timestamps.
Snap cuts, flash frames. Zero breathing room.Custom Styles
These 20 are starting points. Create your own by combining:
- Named style + designer reference (grounds the aesthetic)
- Color palette with hex codes (specific > vague)
- Typography rules (font style, weight, case, spacing)
- Motion rules (how elements enter/exit, timing)
- Transition type (cuts, dissolves, wipes)
Example custom style:
STYLE — NEON TERMINAL (custom): Black #0a0a0a background, neon green #00FF41 text,
cyan #00E5FF highlights. Monospaced type throughout. Terminal cursor blinks.
Text types on character by character. Scan-line overlay at 5% opacity.
Hard cuts only. Matrix-style code rain in transitions.