/eeat-audit

Technique 34: Pricing Pages

What It Is

Transactional/commercial content that clearly communicates pricing plans, tiers, and value propositions. Captures "[product] pricing", "[product] kosten", "[product] prijzen", and "[product] plans" searches. One of the most visited pages on any SaaS or service website.

When to Use

Transactional intent -- user is evaluating cost before committing. Use for any product or service with defined pricing. Critical for SaaS, agencies, and service businesses. Users who visit pricing pages are among the highest-intent visitors.

Structure Template

H1: "Prijzen" or "[Product] Pricing"
    (e.g., "InhouseSEO prijzen: kies het plan dat bij je past")

H2: Pricing tiers (above the fold)
    3-4 pricing cards side by side
    Per card: plan name, price, billing period, key features, CTA
    Highlight recommended plan
    Toggle: monthly vs annual pricing

H2: Feature comparison table
    Complete feature matrix across all plans
    Checkmarks, limits, or values per feature per plan
    Group features by category

H2: Which plan is right for you?
    H3: [Plan 1] is best for...
        Target audience, use case, business size
    H3: [Plan 2] is best for...
    H3: [Plan 3] is best for...

H2: What's included in every plan
    Features that all plans share (builds value perception)

H2: FAQ
    "Can I switch plans?"
    "Is there a free trial?"
    "What happens when I exceed my limit?"
    "Are there setup fees?"
    "How does billing work?"

H2: Money-back guarantee / Risk reversal
    Guarantee details, trial terms, cancellation policy

H2: Still not sure?
    Contact sales CTA or demo booking

Word Count

500-1,500 words (pricing pages are primarily visual -- tables and cards carry more weight than paragraphs)

Schema Markup

• Primary: Product (for each plan/tier with name and description)
• Secondary: Offer (price, priceCurrency, priceValidUntil for each tier)

Featured Snippet Strategy

• Format: Table snippet for "[product] pricing" queries
• Target: The pricing tier cards or feature comparison table
• Tip: Include structured pricing data that Google can extract for rich results

CTA Placement

• Per pricing card: "Start now", "Probeer gratis", or "Contact sales"
• Sticky: Persistent plan selection on scroll
• After comparison table: Reinforcement CTA
• After FAQ: Final CTA with urgency or social proof

Internal Linking Strategy

• Link to feature detail pages for complex features mentioned in the table
• Link to case studies showing ROI at each price tier
• Link to FAQ page for detailed billing/payment questions
• Link to comparison pages ("[Product] vs [Competitor] pricing")
• Receive links from every page in the site (pricing is typically in main navigation)

Key Success Factors

1. Pricing visible without scrolling: Never hide the price -- it is the #1 thing visitors want
2. Highlight the recommended plan: Visual emphasis on the most popular or best-value option
3. Annual vs monthly toggle: Show savings for annual commitment
4. No hidden fees: All costs disclosed upfront -- surprises at checkout kill conversions
5. Social proof per tier: "Most popular" badge, customer count, or testimonial per plan
6. Feature comparison table: Users need to see exactly what they get at each level

Common Mistakes

• Hiding pricing behind "contact sales" for all tiers (loses self-service buyers)
• Too many plans (3-4 is optimal; 6+ causes decision paralysis)
• No recommended/highlighted plan (users need guidance)
• Missing the feature comparison table (forces users to click into each plan separately)
• Unclear what is included vs what costs extra
• No FAQ section (pricing pages generate the most pre-purchase questions)
• Pricing not updated after changes (outdated prices destroy trust)

Example Topics by Niche

• Energy: "Energiecontract vergelijken: vaste en variabele tarieven uitgelegd"
• Telecom: "KPN abonnementen: alle internet pakketten en prijzen op een rij"
• SaaS: "InhouseSEO pricing: plans for freelancers, agencies, and enterprises"
• E-commerce: "Shopify prijzen Nederland: welk abonnement past bij jouw webshop?"
• Local services: "Schilder kosten: prijzen per m2 en per klus in 2026"