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by Jonathan Reimerjonathimer/devmarketing-skills87 stars
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Paid advertising strategies for developer audiences on Carbon Ads, BuySellAds, Reddit, and developer newsletters. Covers which platforms work for developers, creating ad creative that doesn't feel like ads, targeting by technology stack, and measuring ad spend ROI. Use when asked about: - Developer advertising - Paid ads for developer tools - Carbon Ads strategy - Reddit advertising for developers - Newsletter sponsorships - Developer ad creative - Targeting developers with ads

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Use this Skill: https://skilld.dev/gh/jonathimer/devmarketing-skills/developer-ads

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README.md

≈323 tokens on demand. Your agent reads this file only when SKILL.md points to it.

Developer Ads

Paid advertising strategies for developer audiences across specialized platforms.

What This Covers

  • Developer-specific ad platforms (Carbon, BuySellAds, Reddit)
  • Newsletter and podcast sponsorships
  • Creating ad creative that doesn't trigger developer skepticism
  • Targeting by technology stack
  • Measuring developer ad spend ROI

Key Concepts

Most ads don't reach developers - ad blockers are widespread, and generic platforms lack developer targeting.

Creative matters more than platform - ads that sound like marketing get ignored or mocked; specific, technical, no-hype messaging works.

Developer-specific platforms exist - Carbon Ads, developer newsletters, and tech podcasts reach developers where they are.

When to Use

  • Planning paid acquisition for developer tools
  • Evaluating developer advertising platforms
  • Creating ad creative for developer audiences
  • Setting up attribution for developer ad campaigns

Quick Start

  1. Start with 1-2 relevant newsletter sponsorships
  2. Write copy that leads with what you do (no superlatives)
  3. Set up UTM tracking before spending
  4. Ask new users how they found you
  5. Measure over 2-3 months, not 2-3 weeks

See SKILL.md for platform details, creative guidelines, and budget allocation.

Source: SKILL.md on GitHub

Third-party checks

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  • Gen Agent Trust Hub16d

    The analyzed skill consists purely of documentation regarding paid advertising strategies for developer audiences. It does not contain any executable code, scripts, external references, or security risks.

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    Risk: LOW · No issues

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Provenance

Signed by skilld at 500b44b. This ties the file your Agent reads to that commit on GitHub. It does not review the instructions.

Last checked against GitHub 2 months ago.

Dormantupdated 7 months ago

Capability

metadata
{
  "version": "1.0.0"
}

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