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/developer-churn

@500b44b
by Jonathan Reimerjonathimer/devmarketing-skills87 stars
6

When the user wants to understand, reduce, or recover from developer churn. Trigger phrases include "why developers leave," "churn rate," "win-back campaign," "at-risk users," "developer retention," "preventing churn," or "competitor switching."

Ask your Agent

Use this Skill: https://skilld.dev/gh/jonathimer/devmarketing-skills/developer-churn

This session only. Nothing lands on disk.

README.md

≈624 tokens on demand. Your agent reads this file only when SKILL.md points to it.

developer-churn

Why developers leave and how to win them back — understanding, preventing, and recovering from churn.

What It Does

Helps you understand the real reasons developers churn, build early warning systems to identify at-risk users, conduct effective exit interviews, and run win-back campaigns that respect developer intelligence.

When to Use

  • Churn rate is higher than you'd like
  • Need to understand why developers are leaving
  • Building an at-risk user detection system
  • Creating win-back campaigns
  • When you say "why developers leave," "churn rate," "at-risk users," or "win-back"

Quick Start

/developer-churn

Help me understand why developers are churning from our API product.
We've had 15% churn last month and I need to figure out the causes.

The 6 Reasons Developers Churn

Reason Actionable? Your Move
DX Issues Yes Fix docs, SDKs, quickstarts
Pricing Friction Yes Adjust pricing, add free tier
Superior Alternatives Partially Compete on value, not FUD
Project Death No Accept it, move on
Integration Failure Yes Add integrations, improve guides
Involuntary (Payment) Yes Better dunning, card updater

Key Principles

  1. Developers don't leave because of price — they leave because of friction
  2. Support tickets are warning signs, not engagement
  3. Don't try to win back project-death churners
  4. Lead with value in win-back, not discounts
  5. Fix involuntary churn first — it's often 20-40% of total

Files

File Description
SKILL.md Full skill instructions

At-Risk Detection

Build a health score from:

  • API call trends (30%)
  • Login frequency (20%)
  • Feature adoption (20%)
  • Support sentiment (15%)
  • Billing health (15%)

Templates Included

  • Exit survey email
  • Exit interview questions
  • Win-back sequence (3 emails)
  • Dunning sequence (4 emails)
  • At-risk alert format

Tools

  • Octolens — Monitor competitor switches and developer sentiment
  • Segment — Usage tracking for health scores
  • Amplitude — Cohort retention analysis
  • Stripe — Dunning management

Related Skills

  • developer-audience-context — Understand alternatives
  • developer-email-sequences — Re-engagement emails
  • competitor-tracking — Monitor competitive landscape
  • developer-onboarding — Prevent churn at the source

Source: SKILL.md on GitHub

Third-party checks

No alerts16d4 checks · Risk SAFE
  • Gen Agent Trust Hub16d

    No security issues were detected. The skill provides guidelines, templates, and frameworks for analyzing and reducing developer churn, without including any executable code or dangerous operations.

  • Socket16d

    No alerts

  • Snyk16d

    Risk: LOW · No issues

  • Runlayer7mo

    1/2 files flagged

Provenance

Signed by skilld at 500b44b. This ties the file your Agent reads to that commit on GitHub. It does not review the instructions.

Last checked against GitHub 2 months ago.

Dormantupdated 7 months ago

Capability

metadata
{
  "version": "1.0.0"
}

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