developer-email-sequences
Email that developers actually read — onboarding, updates, and re-engagement without the spam.
What It Does
Helps you create email sequences that respect developers' time and intelligence. Covers onboarding drips, changelog updates, re-engagement campaigns, and transactional emails with templates and frequency guidelines.
When to Use
- Setting up onboarding emails for new signups
- Creating changelog/product update communications
- Building re-engagement sequences for inactive users
- Auditing your current email strategy
- When you say "developer emails," "onboarding sequence," "email drip," or "re-engagement"
Quick Start
/developer-email-sequences
Create an onboarding email sequence for our API product.
We want to get developers to their first successful API call.Email Types Covered
| Type | Purpose | Max Frequency |
|---|---|---|
| Onboarding | First value moment | 4 emails / 7 days |
| Activation | Turn trials into users | After first success |
| Changelog | Product updates | 1x/week max |
| Re-engagement | Win back inactive users | 4 emails / 60 days |
| Transactional | Receipts, alerts, security | As needed |
Key Principles
- Every email must provide immediate value
- Code snippets > marketing copy
- Stop sequences when goals are met
- Plain text often outperforms HTML
- One CTA per email
Files
| File | Description |
|---|---|
SKILL.md |
Full skill instructions with templates |
Templates Included
- Welcome email (with API key)
- First nudge (where did you get stuck?)
- Changelog format
- Re-engagement check-in
- Sunset warning
- Security alert
- Usage quota alert
- Payment failed
Tools
- Octolens — Monitor developer sentiment about your emails across social channels
- Customer.io — Developer email automation
- Postmark — Transactional email
- Resend — Modern email API
Related Skills
developer-audience-context— Know your audience firstdeveloper-churn— Re-engagement strategieschangelog-updates— Product update structuredeveloper-onboarding— Full onboarding beyond email