linkedin-technical
B2B social skill — Reach developers and engineering leaders on LinkedIn.
What It Does
Guides you through LinkedIn for technical audiences: content that works, reaching engineering managers, company page vs personal, formatting, and when LinkedIn beats Twitter.
When to Use
- Creating technical content for LinkedIn
- Reaching B2B decision-makers (CTOs, VPs, EMs)
- Building thought leadership for dev tools
- When you say "LinkedIn," "B2B developer marketing," or "reaching engineering managers"
Quick Start
/linkedin-technical
I want to announce our open source project on LinkedIn
in a way that reaches engineering managers at
enterprises. How should I structure the post?Key Sections
- When LinkedIn Beats Twitter — Understanding the platform
- Content That Works — Formats and formulas
- Formatting Best Practices — Hooks, structure, visuals
- Company Page vs Personal — When to use each
- Reaching Engineering Managers — What EMs care about
- Profile Optimization — Technical professional profile
When to Use LinkedIn vs Twitter
| Use LinkedIn | Use Twitter |
|---|---|
| Selling to enterprises | Individual developers |
| Reaching eng managers | Open source projects |
| B2B partnerships | Real-time engagement |
| Recruiting | Casual/authentic voice |
| Longer professional content | Technical hot takes |
Content That Works
| Type | Performance |
|---|---|
| Personal stories | Very high |
| Career lessons | High |
| Contrarian opinions | High |
| Behind-the-scenes | High |
| Technical deep dives | Medium |
| Plain announcements | Low |
| Shared links | Very low |
Post Structure
- Hook (first 210 chars critical)
- Context or problem
- Bullet points (3-5 insights)
- Personal take
- Question CTA
- 3-5 hashtags at end
Tools
- Octolens — Monitor LinkedIn conversations
- Shield Analytics — LinkedIn analytics
- Canva — Carousel design
Related Skills
developer-audience-context— Know your audiencex-devs— Cross-post adapted contentyoutube-devrel— Share video on LinkedIn