Survey Themes Rotated Cloud — What Respondents Kept Saying (Infographic)
Best for: opening a research readout with the themes that dominated free-text answers Avoid when: exact counts matter (use a ranked bar chart) Answers: which themes appear most often in open-ended survey responses
infographic chart-wordcloud-rotate
theme
colorPrimary #2b66c4
palette
- #2b66c4
- #2f9e44
- #f3a33c
- #d1242f
- #7048e8
- #0f9b9b
- #c16f8a
- #7c5a3d
data
title Open Feedback Themes — NPS Follow-Up
desc Size reflects mention frequency
values
- label onboarding
value 92
- label latency
value 74
- label pricing
value 63
- label search
value 51
- label exports
value 33
- label mobile
value 28
- label permissions
value 21
- label reporting
value 17Data Shape
values where the number is the mention count. The rotated variant mixes angles, which reads as "raw
feedback" — helpful when the audience should not over-read precise ranks.
Key Options
| Option | Effect |
|---|---|
infographic chart-wordcloud-rotate |
Mixed angles; energetic, less precise |
chart-wordcloud |
Horizontal words only — easier to read on mobile |
chart-bar-plain-text |
Use when the ranking must be exact |
Pitfalls
- ❌ Weighting by sentiment → ✅ mention counts only; sentiment needs a different encoding
- ❌ Single words that mean nothing out of context → ✅ short phrases beat isolated nouns
- ❌ Thirty terms → ✅ eight to fifteen terms keep the cloud legible at 900×600
Alternatives
| Variant | Use instead |
|---|---|
| Curated topic emphasis | topic-emphasis-wordcloud.md |
| Theme ranking with volumes | team-throughput-bars.md |
| Themes by customer segment | segment-pattern-small-multiples.md (vega-lite) |