Brand
Brand identity, voice, messaging, asset management, and consistency frameworks.
When to Use
- Brand voice definition and content tone guidance
- Visual identity standards and style guide development
- Messaging framework creation
- Brand consistency review and audit
- Asset organization, naming, and approval
- Color palette management and typography specs
Script Paths
Script paths in this skill and its references/ are relative to the directory that contains this SKILL.md, not to the project: scripts/<file> is this skill's own scripts/ folder, and ../<skill>/scripts/<file> is a sibling sub-skill installed alongside it. Build the full path from that directory (Claude Code reports it as the skill's base directory when the skill loads) and keep the working directory at the project root — the scripts read and write project files such as docs/brand-guidelines.md, assets/design-tokens.json or src/ relative to it.
Quick Start
Inject brand context into prompts:
node scripts/inject-brand-context.cjs
node scripts/inject-brand-context.cjs --jsonValidate an asset:
node scripts/validate-asset.cjs <asset-path>Extract/compare colors:
node scripts/extract-colors.cjs --palette
node scripts/extract-colors.cjs <image-path>Brand Sync Workflow
# 1. Edit docs/brand-guidelines.md (or use /brand update)
# 2. Sync to design tokens
node scripts/sync-brand-to-tokens.cjs
# 3. Verify
node scripts/inject-brand-context.cjs --json | head -20The sync stops when it detects existing token files, :root custom properties
or Tailwind v4 @theme variables in common CSS entry points and their local
CSS imports, or Tailwind theme colors and presets. Review the reported source
before proceeding. If the detected files are the managed
assets/design-tokens.* outputs from an earlier sync and replacing them is
intentional, re-run with --force.
Files synced:
docs/brand-guidelines.md→ Source of truthassets/design-tokens.json→ Token definitionsassets/design-tokens.css→ CSS variables
Subcommands
| Subcommand | Description | Reference |
|---|---|---|
update |
Update brand identity and sync to all design systems | references/update.md |
References
| Topic | File |
|---|---|
| Voice Framework | references/voice-framework.md |
| Visual Identity | references/visual-identity.md |
| Messaging | references/messaging-framework.md |
| Consistency | references/consistency-checklist.md |
| Guidelines Template | references/brand-guideline-template.md |
| Asset Organization | references/asset-organization.md |
| Color Management | references/color-palette-management.md |
| Typography | references/typography-specifications.md |
| Logo Usage | references/logo-usage-rules.md |
| Approval Checklist | references/approval-checklist.md |
Scripts
| Script | Purpose |
|---|---|
scripts/inject-brand-context.cjs |
Extract brand context for prompt injection |
scripts/sync-brand-to-tokens.cjs |
Sync brand-guidelines.md → design-tokens.json/css |
scripts/validate-asset.cjs |
Validate asset naming, size, format |
scripts/extract-colors.cjs |
Extract and compare colors against palette |
Templates
| Template | Purpose |
|---|---|
templates/brand-guidelines-starter.md |
Complete starter template for new brands |
Routing
- Parse subcommand from
$ARGUMENTS(first word) - Load corresponding
references/{subcommand}.md - Execute with remaining arguments