CIP Deliverable Guide
Core Identity
Primary Logo
- Vector format (SVG, AI, EPS)
- Clear space rules defined
- Scalable from favicon to billboard
Logo Variations
- Horizontal, vertical, stacked
- Icon/symbol only
- Monochrome versions (black, white, reversed)
Stationery Set
Business Card
- Standard: 3.5x2 inches / 85x55mm
- Premium paper stock (300-400gsm)
- Finishes: matte, spot UV, foil, emboss
Letterhead
- A4 or Letter size
- Header area for logo/contact
- Digital and print versions
Envelope
- DL, C4, C5 sizes
- Logo on flap or front
- Return address styling
Office Environment
Reception Signage
- 3D dimensional letters
- Backlit LED options
- Materials: acrylic, metal, wood
Wayfinding System
- Consistent icon system
- Clear hierarchy
- ADA compliance
Wall Graphics
- Mission/values displays
- Large-scale murals
- Window frosting
Apparel
Polo Shirt
- Embroidery preferred
- Left chest placement
- Quality fabric (pique cotton)
Uniforms
- Department color coding
- Name badge integration
- Safety requirements if applicable
Vehicle Branding
Car/Sedan
- Door panel branding
- Partial or full wrap
- Contact information visible
Fleet Vehicles
- Consistent design across fleet
- High visibility contact details
- Professional installation
Digital Assets
Social Media
- Profile pictures (icon version)
- Cover images (platform-specific)
- Post templates
Email Signature
- HTML responsive
- Max 600px width
- Essential contact only
Events & Promotional
Trade Show Booth
- Modular design
- Easy assembly
- Key messaging visible
Promotional Items
- Quality over quantity
- Useful items preferred
- Brand colors prominent