Impact Estimate
Initiative / finding: [brief description]
Analyst: [name]
Date: [YYYY-MM-DD]
Impact type: Revenue growth / Cost reduction / Risk reduction / Efficiency gain
Time horizon: [e.g. annual, 3-year, one-time]
Headline Estimate
| Scenario | Estimate |
|---|---|
| Low | $[X] |
| Base | $[Y] |
| High | $[Z] |
Confidence level: High / Medium / Low
Confidence rationale: [1–2 sentences on why this confidence level was chosen]
How the Estimate Was Built
Formula used: [e.g. Affected volume × Lift % × Value per unit × Periods]
| Input | Value | Source | Confidence |
|---|---|---|---|
| [e.g. baseline monthly orders] | [e.g. 10,000] | [measured — DW] | High |
| [e.g. expected lift] | [e.g. 2%] | [expert estimate] | Medium |
| [e.g. avg order value] | [e.g. $85] | [measured — DW] | High |
Base estimate calculation:
[10,000 orders/month] × [2% lift] × [$85 AOV] × [12 months] = $[result]
Key Assumptions and Sensitivities
| Assumption | Value | If 50% worse, impact becomes |
|---|---|---|
| [Lift %] | [2%] | [$X] |
| [Baseline volume] | [10,000] | [$Y] |
What Is Not Included
- [e.g. implementation cost]
- [e.g. cannibalisation of existing revenue]
- [e.g. revenue from market segments not in scope]
Recommended Action
[1–2 sentences: what should the stakeholder do based on this estimate?]