Methodology: [Analysis Title]
Author: [name]
Date: [YYYY-MM-DD]
Primary audience: Executive / Business analyst / Technical peer
Analysis it accompanies: [link or reference]
Summary (1 paragraph — all audiences)
[What question did we answer, what data did we use, what method was applied, and what is the key limitation? Max 5 sentences.]
Data and Scope
Data sources: [table/dataset names and systems]
Time period: [start date] to [end date]
Population / scope: [who or what is included; any filters applied]
Known data quality issues: [note any relevant data gaps or anomalies]
Method
[Plain-language explanation of the approach. Walk through the logical steps without using statistical notation. If a formula is needed, show it with words first, then the symbol version.]
Step 1: [what was done]
Step 2: [what was done]
Step 3: [what was done]
Assumptions
| Assumption | Rationale |
|---|---|
| [e.g. Users without a login event are counted as not activated] | [e.g. Login is the system-of-record activation signal] |
Limitations
- [Limitation 1 and what it means for the conclusions]
- [Limitation 2 and what it means for the conclusions]
Appendix: Technical Detail (for Tier 3 audience only)
[SQL, code, model parameters, or statistical test details. Keep this section at the end so it doesn't distract the primary audience.]
-- Example query or code here