Segment Profile
Analysis: [analysis name] Segmentation dimension: [e.g., pricing plan, acquisition channel, industry] Period: [date range] Analyst: [name] Date: [YYYY-MM-DD]
Population overview
| Segment | N | Share | Primary metric | Index |
|---|---|---|---|---|
| [segment 1] | [n] | [%] | [value] | [100-based index] |
| [segment 2] | [n] | [%] | [value] | [index] |
| [segment 3] | [n] | [%] | [value] | [index] |
| Overall | [n] | 100% | [value] | 100 |
Individual segment profiles
[Segment 1 name]
Size: [n] users ([%] of total) Primary metric: [value] (index: [n])
Key characteristics — where this segment over/under-indexes:
| Metric | Segment value | Overall value | Index |
|---|---|---|---|
| [metric] | [value] | [value] | [index] |
| [metric] | [value] | [value] | [index] |
| [metric] | [value] | [value] | [index] |
Hypothesised behaviour: [Why does this segment behave this way? What need or context drives it?]
Recommended action: [What product, marketing, or CS intervention makes sense for this segment?]
[Segment 2 name]
Size: [n] users ([%] of total) Primary metric: [value] (index: [n])
Key characteristics:
| Metric | Segment value | Overall value | Index |
|---|---|---|---|
| [metric] | [value] | [value] | [index] |
Hypothesised behaviour: [...]
Recommended action: [...]
Key findings
- [Most important finding across segments]
- [Second finding]
- [Third finding]
Recommendations
| Segment | Action | Expected outcome | Owner | Date |
|---|---|---|---|---|
| [segment] | [action] | [outcome] | [owner] | [date] |
Template: segment_profile_template.md