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Growth skills for indie Apple developers — user acquisition, analytics interpretation, press/media outreach, community building, and indie business operations. Also covers the stage-by-stage store-growth audit and the post-launch store-signals loop. Use when user asks about growing their app, auditing growth levers, understanding metrics, getting press coverage, or running an indie dev business.

Use this Skill: https://skilld.dev/gh/rshankras/claude-code-apple-skills/growth

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store-growth-auditdetection-playbook.md

≈1.6k tokens on demand. Your agent reads this file only when SKILL.md points to it.

Detection Playbook — gather once, evaluate 54

The audit's evidence-gathering machinery. Run all three passes up front, store the evidence under the keys below, then evaluate every checklist item against the stored evidence. Never interleave gathering with scoring; never ask MANUAL questions one at a time.

Phase-scoped runs (SKILL.md → Scoped Runs) execute only the table rows whose "Feeds items" column intersects the scope — same three-pass order, smaller batches.

Pass 1 — MCP evidence batch (read-only, ~14 calls)

One call per row; each populates an evidence key consumed by the listed items.

Call Evidence key Feeds items
list_apps EV.app (appId, state, live?) mode detection
get_metadata EV.meta (name, subtitle, keywords, description, promo text, categories, URLs, version, what's-new) P1.1 P1.2 P1.6 P1.7 P2.2 P2.3 P2.4 P6.3 P9.3
list_locales EV.locales (localized locales + per-locale fields) P1.2 P3.1 P3.4
get_app_pricing EV.pricing (base price + per-storefront overrides) P3.3
list_price_points EV.pricepoints (available tiers per storefront) P3.3
get_availability EV.territories (territories, platforms) P3.2 P6.4 P7.6
list_iap EV.iaps (IAPs, display names, familySharable) P1.4 P7.7 P8.7
list_subscription_groups + list_subscriptions EV.subs (groups, tiers, offers, familySharable) P0.2 P8.1 P8.2 P8.7
list_app_events EV.events (events, badges, dates, metadata) P1.5 P5.4
list_experiments EV.ppo (PPO experiments + states + dates) P2.1 P5.1 P9.4
list_custom_pages EV.cpp (custom product pages) P5.2 P7.1
get_analytics_report EV.analytics (impressions, page views, CVR, retention, sources) P0.3 P3.4 baseline snapshot
get_sales_report EV.sales (units/proceeds, by territory) P3.4 baseline snapshot
list_reviews EV.reviews (recent reviews, stars, developer-response present?) P4.2

Pre-launch mode: skip the batch (no live app); EV.meta-class evidence comes from .planning/ASO.md, APP.md, ROADMAP.md instead. Analytics not configured yet → note "baseline lands next cycle — route to store-signals to set up" (never call setup from the audit).

Pass 2 — codebase grep batch

One pass over the app repo (skip if no codebase is at hand — affected items fall back to MANUAL).

Pattern (Grep/Glob) Evidence key Feeds items
requestReview|SKStoreReviewController|AppStore.requestReview EV.code.reviewprompt P4.1
setAlternateIconName|CFBundleAlternateIcons + alternate entries in *.xcassets EV.code.alticons P2.5
import AppIntents|AppShortcutsProvider|INIntent EV.code.intents P6.5
CSSearchableItem|CoreSpotlight EV.code.spotlight P6.5
import WidgetKit / import ActivityKit EV.code.widgets / EV.code.liveactivity P9.1
UNUserNotificationCenter|requestAuthorization EV.code.notifications P9.1
onboarding flow markers (Onboarding, first-run flags) EV.code.onboarding P9.1
com.apple.developer.storekit.external-purchase in *.entitlements EV.code.extpurchase P8.4
*.storekit config, SubscriptionStoreView|StoreKit paywall views EV.code.paywall P8.1
deletion flow (deleteAccount, account-deletion UI) EV.code.accountdeletion P2.4
*.lproj dirs / locales inside *.xcstrings EV.code.locales P3.4
platform targets in project.pbxproj (SDKROOT, SUPPORTED_PLATFORMS, Catalyst flag) EV.code.platforms P6.4
fastlane/ASC-API scripts (fastlane/, deliver, app_store_connect_api_key, metadata upload scripts) EV.code.automation P3.5
new-OS API adoption (imports gated by current-year #available) EV.code.newapis P6.2

Pass 3 — the MANUAL question batch

One AskUserQuestion round covering every MANUAL/HYBRID item the first two passes can't settle. Ask only what's still unknown; phrase options so each maps directly to a status. "Not sure" is always an option and always scores 🟠 unverified.

# Question Maps to
1 Enrolled in the App Store Small Business Program? (enrolled / not enrolled / ineligible >$1M / not sure) P0.1
2 Billing Grace Period AND Billing Retry enabled in ASC? (both / one / neither / no subs) P0.2
3 Checked ASC peer-group benchmarks for this app? (yes, recently / long ago / never) P0.3
4 Apple Ads: any discovery campaign run for keyword research? Exact-match campaigns? Brand term defended? P0.4 P7.1 P7.2
5 Is the developer/brand name a deliberate, descriptive choice? P1.3
6 Privacy nutrition labels reviewed against current data collection? P2.4
7 Do you release phased + manual (not auto-release on approval)? P4.3
8 Any featuring nomination submitted in the last 6 months? A calendar for them? P6.1
9 Landing page live? Smart App Banner on it? Ever listed on deal sites during a price drop? P6.6 P7.5
10 Launch-spike playbook used at last major release (Product Hunt + press + newsletter inside 48h)? P7.4
11 Pre-orders ever used (incl. regionally for new storefronts)? Offer codes distributed? TestFlight public link used as a waitlist? P7.6 P7.7 P7.8
12 Paywall/pricing experiments run in the last two quarters? P8.1
13 US web-checkout / External Purchase Link entitlement: shipped, planned, or not considered? P8.4
14 Any cross-developer bundle conversations? Institutional (school/business) buyers in your audience? P8.5 P8.6
15 ASA search-term report folded into keywords in the last quarter? P9.2

Trim the batch: drop questions already answered by evidence (e.g. EV.code.extpurchase present → ask only about the commission-flip architecture, not whether it shipped). In portfolio mode ask only the account-level questions (1, 3, 4-brand, 8) once for all apps.

Freshness caveats

  • Analytics/sales reports arrive on Apple's schedule; a missing report is "no data yet", not 🔴.
  • EV.reviews developer-response coverage is the signal for P4.2 — count unanswered 1–3★ reviews from the last 90 days, don't judge tone here (that's review-response-writer's job).
  • Evidence strings must be terse and dated where MANUAL: SBP: enrolled (user, 2026-07), locales: en-US, de, ja, PPO: last experiment 2026-03 (stale).

Source: SKILL.md on GitHub

2 warnings16d5 checks · Risk SAFE
  • Gen Agent Trust Hub16d

    The growth skill assists Apple developers with App Store optimization, PR, and business management. A low-severity risk of indirect prompt injection exists as the skill processes user-generated App Store reviews, but no malicious intent or safety violations were identified.

  • Socket16d

    No alerts

  • Snyk16d

    Risk: MEDIUM · 1 issue

  • Runlayer7mo

    1/7 files flagged

  • ZeroLeaks5mo

    Scan incomplete

Signed by skilld at 32566aa. This ties the file your Agent reads to that commit on GitHub. It does not review the instructions.

Last checked against GitHub 2 months ago.

Steadyupdated 3 months ago
What it can do
Reads files Network
last_verified
2026-07-16
review_by
2027-06-22
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