Example Week (Facebook Page)
A filled-in 7-day plan for a local bakery launching a spring menu. Audience: local families and the weekend brunch crowd. Pillar mix: 40% Value, 30% Community, 20% Behind-the-Scenes, 10% Promotion. Cadence: 1 post/day.
7-day calendar
| Day | Type | Pillar | Formula | Angle | Goal | Time |
|---|---|---|---|---|---|---|
| Mon | short | Value | FB2 Tiny Number | "Every loaf is mixed by hand. All 200 a day." | shares | 1:00 PM |
| Tue | short | Community | FB3 Ask-the-Page | "Sweet or savory: what is your go-to brunch order?" | comments | 12:30 PM |
| Wed | story | Behind-the-Scenes | FB6 Behind-the-Scenes | "Our baker named the sourdough starter Gary. Gary is 6 years old." | reactions | 1:00 PM |
| Thu | short | Value | FB7 Useful Tip | "Day-old bread? 10 min in a 180C oven brings it back to life." | shares | 1:30 PM |
| Fri | short | Community | FB4 This-or-That | "Croissant or cinnamon roll? Be honest." | comments | 12:00 PM |
| Sat | story | Community | FB10 Spotlight | "Maria mapped her whole shop launch on our planner. Sold out day one." | shares | 10:00 AM |
| Sun | short | Promotion | FB9 Announcement | "The spring menu drops Monday. Three new things, one returning favorite." | shares | 11:00 AM |
Why this week works
- Leads short. 5 of 7 posts are short (aiming under 80 chars), the engagement workhorse. Only Wednesday and Saturday go long, and both earn it (a real behind-the-scenes moment and a customer spotlight).
- Share-weighted. 4 posts target shares (the reach multiplier): the number, the tip, the spotlight, the launch.
- Comments built in. Tuesday's question and Friday's this-or-that are low-effort comment-drivers placed mid-week and end-of-week.
- A human face. Wednesday's Gary-the-starter post and Saturday's spotlight keep the Page warm, not corporate.
- Promotion held to one post. The Sunday announcement leads human ("three new things, one returning favorite"), not "We are thrilled to announce".
Daily comment-reply target
- Every day: clear the comment queue, ideally within the first hour of each post (replying fast lifts reach).
- Mon/Thu (share posts): use C4 Turn-It-Into-a-Share on the warm comments to make the threads more shareable.
- Tue/Fri (question posts): expect volume. Use C1 Answer-the-Question and keep it moving; reply to as many as you can in the first two hours.
- Sat (spotlight): use C5 Invite-the-Spotlight on anyone who shares their own story, to seed next week's FB10 post.
- Any complaint: C3 Handle-the-Complaint first, before anything else.
Weekly balance check (passed)
- Short-to-story mix 5/2 (~70/30)
- 4 share-goal posts (>= 2)
- 2 comment-goal posts (>= 1)
- 2 reactions/community posts (>= 1)
- No pillar over 60%
- No formula repeated more than twice
- Promotion = 1 post
- Goal mix spread across shares, comments, reactions