/fb-post-writer

Short-Post Checklist (Facebook Page)

Run every Page-post draft through this before showing the approval card.

The under-80 sweet spot

• Did you try to land the whole point under 80 characters? That is the highest-engagement shape on a Page (~66% lift, reported).
• If the post is over 80 chars: is the extra length earning its place (a real story, a launch, a spotlight)? If not, tighten it.
• First line carries the post on its own (everything above the "See more" fold on mobile).

Voice scrub

• Em dashes (—) at or under about one per 100 words (a short post rarely needs one; at most one). Replace only the excess, with a comma, colon or parentheses, never a period. No en dashes (–) between clauses, no double dashes (--).
• No cluster of 2026 AI vocab (3+ markers in one paragraph = rewrite it; one is fine): significant, crucial, notably, comprehensive, insights, robust, leverage, foster, landscape, nuanced, streamline, elevate, empower, fundamentally, essentially, ultimately; plus "-ing" clause openers and "the X-tion of" nominalisations.
• No "We are thrilled / excited / delighted to announce" opener.
• No reveal bridge ("The result?", "Here's what", "Stop X, start Y") and no "It's not X, it's Y".
• No sincerity announcement ("we'll be honest with you", "real talk") and no hedge the author did not write.
• No staccato stack ("Short. Punchy. Done.", "No X. No Y. Just Z."), no one-word line for drama. A short post is one line; never chop it.
• At most one natural rule-of-three with concrete items; no stacked or hollow triads.
• Names capitalized (Stripe, Canva, Shopify).

Substance

• One idea only. Two ideas means two posts.
• At least one specific number or named entity where the claim allows it.
• A clear primary goal: shares, comments, or reactions. Not all three.
• Designed for a share or a comment, not just a passive Like.

Format

• 0-2 hashtags. They barely help discovery on a Page; skip unless one is a genuine campaign tag.
• 0-2 emoji, and only where each earns its place. None on a serious take.
• If there is a link: framing text above it, and the user knows link posts reach fewer people organically than a native text/photo/video post.
• Line breaks used as beats, not decoration.

Close

• Ends on a landing or a specific question, never "What do you think?".
• No engagement bait ("LIKE and SHARE", "comment YES").

Char-count quick reference

Lead short. The 63,206-char ceiling is a limit, not a target. Reach for the under-80 line first, and only write long when a story, launch, or spotlight genuinely needs the room.