/ig-hook-extractor

Worked Teardowns (Instagram)

Three teardowns showing the output ig-hook-extractor produces: a caption, a carousel, and a Reel. Captions are illustrative, not real posts.

Example 1: caption (single image)

Pasted caption (first line):

I deleted 4,000 of my 6,000 email subscribers and my open rate doubled.

Teardown:

• Formula: IG2 Contrarian Truth (0.7) / IG1 Number-First Result (0.6). The odd-precision numbers pull toward IG1, but the move is a contrarian one (deleting subscribers), so it reads primarily as IG2.
• Surface: single image. The whole idea fits the caption; the image is a supporting visual.
• Hook (first 125 chars): the contrarian action stated flatly, with two real numbers (4,000 of 6,000) that make it land. No setup.
• Close: likely a one-line reason + a send/save prompt.
• Primary goal: shares. "Delete your list and improve" is a sent-to-a-friend idea ("see, I was right").
• Why it worked: a defensible counter-move plus hard numbers is screenshot-ready. The numbers pre-empt the "prove it" comment.
• Blank template:

  I {contrarian action with a real number} and {surprising better result}.
  
  {The one-line reason it worked.}
  
  {Send/save prompt.}

• Cautions: none in the hook. Confirm the numbers are real before reusing.

Example 2: carousel

Pasted slides:

Slide 1: "7 portfolio mistakes that cost junior designers the interview (most do #4)" Slides 2-8: one mistake each Slide 9: "the 7 on one slide. save it before your next application."

Teardown:

• Formula: IG5 Listicle Carousel (0.9).
• Surface: carousel, 9 slides. A numbered teaching list earns its room with one item per slide.
• Hook (slide 1): the promise (7 mistakes) + the open loop ("most do #4")
  • the stakes (cost the interview). Earns the swipe.
• Body: one mistake per slide; the recap slide is the save-bait artifact.
• Close (slide 9): the list condensed on one slide + an explicit save prompt.
• Primary goal: saves. A condensed reference slide is built to be saved.
• Why it worked: the loop forces the swipe to #4; the single-slide recap makes the whole carousel worth keeping.
• Blank template:

  Slide 1: {N} {mistakes/tips} that {specific stake}. (most do #{k})
  Slides 2..N-1: one item each, named, with a concrete example
  Slide N: the {N} on one slide. {save prompt with a reason}

• Cautions: keep the strongest item early in the list, not on the last body slide.

Example 3: Reel

Pasted first 3 seconds:

On-screen text: "you are posting Reels at the worst time." First spoken line: "here is when your audience is actually online, free."

Teardown:

• Formula: IG9 Pattern-Interrupt Reel (0.8).
• Surface: Reel. The hook is the first frame text + the open loop.
• Hook (first 3 seconds): a claim that makes scrolling past feel like missing out, plus an immediate promise to resolve it. On-screen text lets silent viewers get it.
• Body: likely the actual timing advice, fast cuts, on-screen labels.
• Close: a save or follow prompt; a loop-able last frame lifts rewatch.
• Primary goal: shares (a "you are doing it wrong" payoff gets sent) with a saves secondary if the timing data is concrete.
• Why it worked: the first frame is a pattern interrupt; retention through the first 3 seconds is what earns the push to non-followers.
• Blank template:

  First frame: "{a claim that makes scrolling past feel costly}."
  First line: "{drop straight into the payoff, no welcome-back}."
  Body: the actual answer, fast, on-screen labels.
  End: {save or follow prompt} + a loop-able last frame.

• Cautions: the Reel must pay off the claim fast, or the swipe-away hurts reach.