Example Plan — Worked 7-Day LinkedIn Plan
This is a filled-in plan the planner would emit for a real founder. Use it as the format reference for your own runs.
Contents
- Inputs
- 7-Day Calendar
- Daily Comment Targets
- Weekly Inbound-Readiness Check
- CTA Type Vocabulary
- Notes
- Variations
Inputs
- Theme: Ship AI products without raising
- Audience: Pre-seed B2B SaaS founders, ages 28-40, US/EU split
- Pillar mix: 40% Authority, 30% Narrative, 20% Community, 10% Product
- Posting days: Mon-Fri (5 posts/week), 1 of which is a poll
- Voice samples: 8 past posts, lowercase starts,
..soft pauses, sentence fragments common - Timezone: schedule for US East morning (EU mid-day overlap)
7-Day Calendar
| Day | Time (ET) | Pillar | Format | Hook formula | 1-line angle | CTA type |
|---|---|---|---|---|---|---|
| Mon | — | (commenting day) | — | — | — | — |
| Tue | 8:00 AM | Authority | Text | F7 Odd-Precision Money | "$47k MRR with 0 paid acquisition. here's the ledger." | Specific question |
| Wed | 9:30 AM | Narrative | Text | F4 Time-Anchor Confession | "6 weeks ago I almost took the term sheet. then I read the second-page liquidation prefs." | Mirror question |
| Thu | 8:30 AM | Community | Poll | — | "Which would you cut first when cash gets tight: hiring, paid ads, or salary?" | Poll vote |
| Fri | 9:00 AM | Authority | Text | F9 Curiosity-Gap Teaser | "the cheapest way to find your first 10 customers also kills your second 100. here's why." | Comment to unlock |
| Sat | — | (off) | — | — | — | — |
| Sun | — | (off) | — | — | — | — |
Note: 5 days, only 4 posts because Mon is reserved for comment-only. This is the planner's recommended cadence for first 6 months.
Optional 5th post slot
If the user has a launch week or wants to push to 5x/week:
| Day | Time (ET) | Pillar | Format | Hook formula | 1-line angle | CTA type |
|---|---|---|---|---|---|---|
| Mon | 7:30 AM | Product | Text | F2 R.I.P. Obituary | "RIP the AI hype-cycle pre-seed (2023-2026)." | Soft offer |
Use sparingly. 5x/week works only if comment volume holds at 10-20/day per posting day.
Daily Comment Targets
Mon (comment-only day, target 25-30)
- 5 peer founders at 5-20k followers (warm reciprocity)
- 3 aspirational at 50k+ (creators 2-3 tiers above you in same niche)
- 2 prospects (founders posting AI-product-launch content)
- Pattern: answer-the-closing-question + data-first
Tue, Wed, Fri (post days, target 15-20 each)
- 3 peer comments (warm reciprocity inside 90 min of your post)
- 3 aspirational comments (first-commenter slot if you can catch the post in <10 min)
- 2 prospect comments (long-form, save-worthy substance)
Thu (poll day, target 10-15)
Lower comment volume — the poll itself is the commenting hook. Focus on replying to your own poll voters.
Weekly Inbound-Readiness Check
- At least 1 vulnerability post (Wed F4 Confession)
- At least 1 receipt/data post (Tue F7 Odd-Precision Money)
- At least 1 soft offer or CTA-driving post (Fri F9 Curiosity-Gap)
- Comment strategy includes 70% peers / 20% aspirational / 10% prospects
- No pillar >60% of the week (Authority is 50%, OK)
- No duplicate formula used twice (F4, F7, F9 all distinct)
- Comment volume gate: 60+ comments/week (15-20 × 3 post-days + 25-30 Mon)
CTA Type Vocabulary
The planner emits one of these closed values for the CTA Type column:
| CTA Type | When to use | Example |
|---|---|---|
| Specific question | Post offers a framework or data | "What's your unit economics floor before raising?" |
| Mirror question | Post is a confession or pivot | "When did you last almost take the wrong term sheet?" |
| Poll vote | Format is poll | (the poll itself is the CTA) |
| Soft offer | Product pillar | "DM if this resonates — happy to share the spreadsheet." |
| Comment to unlock | Curiosity-gap teaser | "comment 'ledger' if you want the full breakdown." |
| No CTA | When the post itself is the receipt | (just trail off — the data is the close) |
Notes
- All timing recs sit inside the Tue/Wed/Thu prime window per
pillars-framework.md. Fri is post-cutoff (after 2 PM is unsafe, but 9:00 AM is fine). - Voice fingerprint: the user's lowercase-start preference is honored across all 4 hooks. Proper names (people, brands) capitalized.
- No formula repeated within the week — F7, F4, F9 cover money / vulnerability / teaser cleanly.
- Pillar mix sums to 100% (40 + 30 + 20 + 10).
Variations
4x/week starter cadence
Drop the Friday slot. Tue/Wed/Thu/Mon-comment. Use this for the first month while voice/audience calibrate.
5x/week scaling cadence
Add the Mon Product slot above OR add a Fri-afternoon community spotlight (F6 Comment-Gate with a cohort tag). Only do this when post-1 average dwell-time exceeds 31s and comment volume is sustainable.
Launch week
Replace Tue Authority with a F2 R.I.P. Obituary framing the old category as dead. Replace Fri with a F8 Paid-vs-Free Reversal showing the alternative your product is.