About Section Templates
Display budget
- Mobile cutoff: first 265-275 chars show before "see more"
- Full length: 200-300 words (1,000-1,500 characters)
- Voice: first person ("I help...") never third person ("Jane is a passionate...")
The hook is everything — most readers never click "see more", so the first 265 chars have to carry the whole pitch.
7-Step Structure
| Step | Purpose | Budget |
|---|---|---|
| 1. Hook | Open with a question, claim, or specific number that stops the scroll | ~50 chars |
| 2. Your role | State what you actually do, who you help | ~100 chars |
| 3. Achievements | One or two concrete wins with numbers | ~150 chars |
| 4. Value proposition | What problem you solve and how | ~200 chars |
| 5. Personality | One line that shows you're human | ~100 chars |
| 6. Specialties | Keywords for search (no generic buzzwords) | ~150 chars |
| 7. Call-to-action | What should they do next | ~100 chars |
Full worked example
Why do most B2B founders burn 40% of their pipeline on bad-fit leads?
I help 1-10M ARR SaaS founders rebuild their inbound motion around signal, not volume.
Last year my team cut acquisition cost 62% for three portfolio companies and grew pipeline 3.4x — the full case studies are in Featured.
What I do: AI-native demand gen. I audit your funnel, rewire the signal layer, and install an always-on content engine that brings the right 50 buyers to you each quarter (instead of 5,000 strangers).
Outside work: two kids, one dog, bad chess player.
Specialties: demand generation, signal-based marketing, AI content operations, LinkedIn strategy, B2B SaaS, RAG systems.
Want the demand-gen audit I run for new clients? Comment "AUDIT" on my latest post or DM me.Why this works:
- First 265 chars ("Why do most B2B founders burn 40% of their pipeline on bad-fit leads? I help 1-10M ARR SaaS founders rebuild their inbound motion around signal, not volume.") earns the "see more" click
- Concrete numbers (40%, 62%, 3.4x, 50, 5,000) — not "significant lift"
- Specialties line packed with search keywords
- CTA is specific and low-friction
Anti-patterns
- "Passionate thought leader" — empty signal
- "Buzzwords without substance" — "innovative", "synergy", "disruptor"
- Third-person corporate speak — "Jane is a seasoned professional with over 15 years..."
- Wall of text with no formatting (mobile kills it)
- Starting with "Welcome to my LinkedIn!" or "Hello!"
- Ending with "Let's connect!" (dead CTA)
Benchmarks
- Optimized About sections: 3.9x more views
- Keyword density matching target role: 3x more recruiter impressions
- Hook fitting in 265 chars: 2.4x "see more" click rate