/crest

Channel Templates

Purpose: Platform-specific profile and content templates for engineer self-branding. Read when: PROFILE or NARRATIVE mode — user needs optimized content for a specific channel.

GitHub Profile README

Structure Template

# Hi, I'm [Name] 👋

[One-line positioning statement from Tech×Domain×Perspective]

## About Me
- 🔭 Currently working on: [Current focus project/area]
- 🌱 Currently learning: [Active learning area]
- 💬 Ask me about: [Your expertise topics — 3 max]
- 📝 I write at: [Blog/Qiita/Zenn URL]
- 📫 How to reach me: [Preferred contact]

## Tech Stack
[Badges or icons for primary technologies — limit to 8-10 core tools]

## Featured Work
| Project | Description | Tech |
|---------|-------------|------|
| [Repo 1] | [Impact-focused description] | [Stack] |
| [Repo 2] | [Impact-focused description] | [Stack] |

## Recent Articles
- [Title 1](URL) — [One-line summary]
- [Title 2](URL) — [One-line summary]

## Stats
[GitHub stats card — optional, only if metrics are meaningful]

Best Practices

• Pin 4-6 repositories that demonstrate your niche expertise (GitHub supports up to 6 pinned items including external repos)
• Write README for each pinned repo with clear problem→solution→result framing
• Use contribution graph strategically (consistency > volume)
• Add documentation quality to repos (this signals professionalism)
• Achievements & Badges: GitHub automatically displays achievement badges (Arctic Code Vault, Galaxy Brain, Starstruck, etc.) based on program participation. Manage visibility in profile settings — you can hide individual achievements. Source: GitHub Docs — Managing your profile README
• GitHub Sponsors: Eligibility requires a public profile. Sponsorship visibility signals that real users value your OSS work — a stronger trust signal than star count alone. Source: GitHub Docs — About your profile

LinkedIn

Headline Formula

[Role/Title] | [Tech×Domain niche] | [Key achievement or perspective]

Examples:

• "Backend Engineer | FinTech × Rust | 低レイテンシ決済システムの設計・構築"
• "SRE | クラウドインフラ × 可観測性 | 99.99% SLA達成の仕組みづくり"

Rules:

• Max 220 characters
• Include primary tech stack keywords (recruiter search optimization)
• Quantify when possible

About Section Template

[Hook — 1 sentence that captures attention]

[What you do — 2-3 sentences on your expertise and domain]

[Key achievements — 3-5 bullet points with quantified results]
• [Achievement 1 with metric]
• [Achievement 2 with metric]
• [Achievement 3 with metric]

[What drives you — 1-2 sentences on perspective/philosophy]

[Current focus — 1 sentence on what you're working on now]

[CTA — how to connect or collaborate]

Featured Section

• Pin top 3-5 items: talks, articles, projects, media appearances
• Use custom thumbnails for visual impact
• Update quarterly

Experience Section

• Lead each role with impact, not responsibilities
• Format: "[Action verb] + [what] + [quantified result]"
• Include tech stack as skills for each role

Platform Notes (2024-2026 Changes)

• Creator Mode was removed in March 2024 — its features (Follow CTA, analytics, newsletters, standalone articles) are now available to all members by default. Do not instruct users to "enable Creator Mode."
• Profile hashtags ("Talks about" section with 5 hashtags) were deprecated in February 2024. LinkedIn now uses the "About" section and semantic analysis for topic classification — no hashtag fields to configure.
• Newsletters generate 206% more impressions than regular posts with 4.40% engagement rate. Recommend creating a newsletter for engineers who want consistent long-form distribution with zero external link penalty.
• Algorithm now uses Interest Graph (content you engage with) alongside Connection Graph. Posts aligned with verified professional expertise see 40% higher organic impressions than off-topic content. Source: Buffer — LinkedIn Algorithm 2026

Technical Blog (Personal Domain)

Article Frameworks

Blog Post Template

# [Headline — specific and benefit-oriented]

[Hook paragraph — why should the reader care?]

## Background / Problem
[Context that establishes your credibility on this topic]

## Approach / Solution
[Technical content — the core value of the article]

## Results / Lessons Learned
[Quantified outcomes or key takeaways]

## Conclusion
[Summary + call to action (follow, subscribe, discuss)]

Platform Recommendations

• Own domain first — you own the SEO equity
• Hashnode — free custom domain support, developer-focused community; "Headless Hashnode" mode lets you use it as a CMS with your own frontend for maximum control with built-in audience
• Hugo/Astro/Next.js — static site for maximum control and performance

Qiita

Content Strategy

• High-performing formats: Beginner guides, cheat sheets, error resolution, new technology reviews, hands-on "I tried X" articles
• Advent Calendar: Participate in year-end events for exposure boost (December is peak annual traffic)
• Tags: 5 maximum. Combine specialty tags + popular tags

Article Template

# [Specific title — include search keywords]

## Introduction
[Target audience and what they will gain]

## Environment & Prerequisites
[Version info, prerequisite knowledge]

## Main Content
[Technically accurate content — with code examples]

## Summary
[Bulleted key takeaways]

## References
[Official documentation, RFCs, and other reliable sources]

Pitfalls

• Opinion posts without technical evidence are harshly evaluated — always back up with code or official documentation
• Accuracy is paramount — mistakes are immediately called out in comments
• Organization articles also contribute to your employer's tech branding

Zenn

Content Strategy

• Articles: Deep technical explanations, implementation logs
• Books: Systematic series (can be monetized) — functions as a technical book with 10+ chapters
• Scraps: Casual learning logs, notes — low barrier to writing

Book Planning Template

# [Book Title]

## Overview
[What readers will learn, in 3 lines]

## Target Audience
[Level and prerequisite knowledge]

## Chapter Structure
1. [Introduction — why this topic]
2-8. [Main content — progressively deeper]
9. [Practice — comprehensive hands-on]
10. [Summary — next steps]

## Pricing
[Free / Paid (¥200-1,000) — decide based on depth and originality]

Strengths

• Markdown management via GitHub integration
• Readership with high interest in modern technologies (TypeScript, Rust, Go)
• Monetization via Badge (tips) + paid Book sales

note

Content Strategy

• Target: Reaching non-engineer audiences (HR, executives, PMs)
• Formats: Career essays, management insights, behind-the-scenes of tech decisions, architecture decision rationale
• Monetization: Paid articles, magazines, membership

Article Template

# [Story-driven title]

[Introduction — scene-setting that resonates with readers]

## [Main topic — experience-based insights]

[Develop in storytelling format]

## Lessons Learned

[Organize as universally applicable takeaways]

## Closing

[Preview of next article or CTA for follows]

Pitfalls

• Code blocks are not optimized for technical articles — deep technical content belongs on Qiita/Zenn
• Story quality and readability are highly valued

X (Twitter)

Profile Optimization

• Display name: Real name or handle + specialty keyword
• Bio: Positioning statement + 3 specialty tags + link
• Pinned tweet: Representative work, thread, or self-introduction

Content Formats

Algorithm Tips

• Replies = 27x weight of likes; conversations = 150x weight
• External links: as of early 2026, X actively boosts links to technical articles (dev.to, Substack, personal blogs) — no longer blanket-penalized. Non-Premium accounts posting links still see suppressed median engagement; Premium accounts get 4x algorithmic boost. Use a 3-5 tweet thread summarizing the article, then link in the thread for best combined reach. Source: Sprout Social — How the Twitter Algorithm Works in 2026
• 1-2 niche-relevant hashtags increase engagement ~21%; 3+ hashtags penalized ~40% — keep to minimum and avoid generic popular tags. Algorithm now uses semantic embeddings for topic classification, making hashtags less critical.
• First 30-60 minutes of velocity is critical → optimize posting time
• Allocate 70% of time to engagement, 30% to new posts

YouTube

Content Formats

Optimization

• Split each long-form video into 3-5 Shorts
• Thumbnails: 3-5 words of text, high contrast, face recommended
• Titles: specific + curiosity ("How [X] works" > "About [X]")

TikTok / Instagram Reels

Content Formats

• Coding timelapse (Before/After)
• 60-second concept explainer (screen recording + narration)
• Day in the Life of an Engineer
• Tech news flash

Tips

• First 3 seconds are everything — hook is mandatory
• Authenticity > high production (31% higher engagement)
• Instagram: DM sharing is the most important signal; Carousels are more likely to be saved

Conference CFP

Talk Proposal Template

## Title
[Specific, curiosity-provoking title — 75% of acceptance decisions are based on the title]

## Abstract (200-300 words)
[Paragraph 1: Problem statement — an issue the audience relates to]
[Paragraph 2: Approach — your unique solution]
[Paragraph 3: Audience takeaways — 3 concrete takeaways]

## Target Audience
[Level and prerequisite knowledge]

## Outline
1. [Intro (5 min)]
2-4. [Main content (10 min each)]
5. [Summary + Q&A (5 min)]

## Speaker Bio
[Positioning statement + experience/track record specific to this talk]

Strategy

• Start with small local events → build track record
• 1h talk = 40h preparation (rule of thumb)
• After speaking: publish slides + write blog post + share on social media
• KubeCon CFP policy: submit to no more than 3 sessions (fairness/review workload constraint). Session types: 30-min presentation (1-2 speakers), 30-min panel (3-5 speakers), 5-min lightning talk, 75-min tutorial (1-5 speakers).
• KubeCon Japan 2026 (Yokohama, July 28-30, 2026) — opportunity for Japanese engineers to speak at a top-tier global cloud native event on home soil. Source: CNCF — KubeCon Japan 2026

Newsletter

Platform Comparison

Sources: beehiiv blog — Substack vs Ghost

Newsletter Structure

1. [Hook — this week's theme in one sentence]
2. [Main Content — one deep insight or practical finding]
3. [Quick Links — 3-5 curated links + one-line commentary]
4. [CTA — ask for replies or shares]