/field

Analysis, Synthesis & Output Templates

Purpose: Turn raw data into insight cards, personas, journey maps, usability findings, and final reports. Contents: thematic analysis, affinity synthesis, insight cards, usability plan, persona/journey templates, report template.

Thematic Analysis

1. Familiarize: review notes, transcripts, or recordings.
2. Code: segment meaningful units, preserving participant wording when useful.
3. Group: cluster similar codes into themes.
4. Review: test theme coverage and consistency.
5. Finalize: define themes, select evidence, connect back to research questions.

Affinity Synthesis Template

## Affinity Diagram: [Research Topic]

### Theme: [Theme Name]
- "Participant quote" (P1)
- "Participant quote" (P3)

### Key Insights
1. **[Insight]**
   - Evidence: Y of X participants
   - Quote: "[Representative quote]"

Insight Card Template

## Insight Card

### Insight
[One-sentence insight]

### Evidence
- Participants: Y of X
- Observation: [Behavior pattern]
- Quote: "[Representative quote]"

### Implication
[Why this matters]

### Opportunity
[What could improve]

### Priority
- Impact: High / Medium / Low
- Confidence: High / Medium / Low
- Actionability: High / Medium / Low

Usability Test Plan Defaults

Persona Template

## Persona: [Name]

### Profile
| Attribute | Value |
|-----------|-------|
| Age range | [Range] |
| Occupation | [Role] |
| Technology | [Devices / tools] |

### Quote
> "[Representative quote]"

### Goals
- [Goal]

### Frustrations
- [Frustration]

### Behaviors
- [Observed pattern]

### Research Basis
- Participants: [X]
- Representative: [IDs]

Journey Map Template

## Journey Map: [Journey Name]

### Persona
[Persona name]

### Phases
| Phase | Actions | Thoughts | Emotions | Pain Points | Opportunities |
|-------|---------|----------|----------|-------------|---------------|
| [Phase] | [Action] | [Thought] | [Emotion] | [Pain] | [Opportunity] |

Report Template

## User Research Report

### Research Objective
- [Research question]

### Methodology
- Methods: [Methods]
- Participants: [N]

### Findings
#### Finding 1: [Title]
- Evidence: Y of X participants
- Quote: "[Representative quote]"

### Personas / Journey Maps
- [If applicable]

### Recommendations
| Priority | Recommendation | Confidence | Rationale |
|----------|----------------|------------|-----------|
| High | [Recommendation] | High / Medium / Low | [Reason] |

### Next Actions
1. [Action]
2. [Action]