/seo-sxo

Wireframe Templates: IST/SOLL Patterns

Generate before (IST) and after (SOLL) wireframes showing what the page currently looks like vs what it should look like based on SERP expectations.

Core Principles

1. Ultra-concrete placeholders: Not "add CTA" but "add pricing CTA with annual savings badge below hero, linking to /pricing#enterprise"
2. Mobile-first: Assume 375px viewport first; above-the-fold (~600px) must contain the most critical element for the page type
3. Semantic HTML: Output as section outline with HTML5 elements

IST Generation

Parse the current page and map to this structure:

IST: [URL]
├── ABOVE FOLD
│   ├── [element]: "[actual content]"
│   └── [element]: "[actual content]"
├── MAIN CONTENT
│   ├── [section]: "[summary]" (~XXX words)
│   └── [section]: "[summary]" (~XXX words)
├── SUPPORTING
│   └── [element]: "[description]"
└── FOOTER: [elements present]

Missing from SERP expectations:
- [element]: [why it matters]

SOLL Templates by Page Type

1. Landing Page

<header> Nav: logo + 3-4 links max + primary CTA button </header>
<section class="hero">
  H1: [value proposition matching target keyword]
  Subhead: [supporting benefit] | CTA: [primary action]
  Trust line: "Trusted by [X] companies including [logos]"
</section>
<section class="social-proof"> 3-5 logo badges + key metric </section>
<section class="features"> 3 blocks: icon + H3 + 2-line desc (address PAA) </section>
<section class="how-it-works"> 3-step process with numbered icons </section>
<section class="testimonial"> Quote + photo + name + title + company </section>
<section class="pricing"> 2-3 tiers, recommended highlighted, annual toggle </section>
<section class="faq"> FAQ content from 5-7 PAA questions </section>
<section class="final-cta"> Repeat hero CTA with urgency </section>

2. Blog Post

<article>
  <header> H1 | Author + photo + credentials | Date + Updated | Reading time </header>
  <nav class="toc"> Jump links to H2 sections </nav>
  <section class="intro"> Hook + thesis + TL;DR box (above fold) </section>
  <section> H2: [cluster 1] (address PAA #1) </section>
  <section> H2: [cluster 2] (address PAA #2) </section>
  <section> H2: [cluster 3] (comparison table if SERP warrants) </section>
  <section> H2: [cluster 4] (image/diagram) </section>
  <section class="expert-quote"> Blockquote from SME (E-E-A-T) </section>
  <section> H2: FAQ (remaining PAA questions) </section>
  <footer> Author bio | Related posts (3) | CTA: newsletter </footer>
</article>

3. Product Page

<section class="product-hero">
  H1: [product + benefit keyword] | Gallery: 4-6 images
  Price + savings indicator | CTA: "Add to Cart" (above fold)
  Trust: stars + review count + shipping
</section>
<section class="key-features"> 4-6 bullets: feature + benefit </section>
<section class="specifications"> Table: specs, dimensions, compatibility </section>
<section class="reviews"> aggregateRating + 5 reviews, filterable </section>
<section class="comparison"> "Why choose this" table (if SERP shows intent) </section>
<section class="faq"> Product PAA questions </section>
<section class="related"> 4 complementary products </section>

4. Comparison Page

<header>
  H1: "[A] vs [B]: [year] Comparison"
  Quick verdict: "Best for [use case]: [winner]"
</header>
<section class="matrix"> Feature table: check/cross/partial icons </section>
<section class="reviews">
  H2: [A] (pros, cons, best for, pricing)
  H2: [B] (pros, cons, best for, pricing)
</section>
<section class="verdict"> Persona recs: "Choose A if...", "Choose B if..." </section>
<section class="faq"> Comparison PAA questions </section>

5. Service Page

<section class="hero"> H1: [service + location] | CTA: "Free Consultation" </section>
<section class="problem"> Empathy-driven problem statement </section>
<section class="process"> 3-5 numbered steps </section>
<section class="results"> 2-3 case studies with before/after metrics </section>
<section class="credentials"> Certs, experience, team </section>
<section class="pricing"> Packages or "starting at" </section>
<section class="faq"> PAA questions </section>
<section class="cta"> Repeat CTA + contact form </section>

6. Local Page

<section class="hero">
  H1: [service] in [city]: [business name]
  CTA: "Call Now" + "Get Directions" | NAP displayed
</section>
<section class="map"> Google Map embed + landmark directions </section>
<section class="services"> Location-specific services (unique content) </section>
<section class="reviews"> Review widget with reviewer locations </section>
<section class="hours"> openingHoursSpecification + "open now" </section>
<section class="about"> Team, history, community (location-specific) </section>

7. Tool / Interactive

<section class="tool" id="tool">
  H1: Free [Tool Name]: [purpose]
  Input: [fields/dropdowns/upload] (ABOVE FOLD)
  CTA: "Calculate" / "Generate" / "Check" | Output zone
</section>
<section class="instructions"> How to Use (3 steps max) </section>
<section class="explanation"> Educational depth for SEO </section>
<section class="faq"> Tool-specific PAA </section>
<section class="related-tools"> 3-4 related tools </section>

8. Hybrid (Education + Product)

<section class="hero">
  H1: [education + product keyword] | Dual CTA: "Learn More" + "Try Free"
</section>
<section class="education"> Address awareness-stage PAA </section>
<section class="solution"> Bridge: how [Product] solves this </section>
<section class="features"> 3-4 benefit-framed features </section>
<section class="proof"> Case study or testimonial </section>
<section class="cta"> Match journey stage from SERP analysis </section>
<section class="faq"> Mix of educational + product PAA </section>

Placeholder Rules

When filling SOLL placeholders, always be specific: