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/copy-editing

@30f9b9a
by Corey Hainescoreyhaines31/marketingskills52k stars
7,864

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting.

Ask your Agent

Use this Skill: https://skilld.dev/gh/coreyhaines31/marketingskills/copy-editing

This session only. Nothing lands on disk.

referenceschecklist.md

≈432 tokens on demand. Your agent reads this file only when SKILL.md points to it.

Copy Editing Checklist

Use this checklist alongside the Seven Sweeps Framework (see SKILL.md) as a final QA pass before delivering edited copy.

Before You Start

  • Understand the goal of this copy
  • Know the target audience
  • Identify the desired action
  • Read through once without editing

Clarity (Sweep 1)

  • Every sentence is immediately understandable
  • No jargon without explanation
  • Pronouns have clear references
  • No sentences trying to do too much

Voice & Tone (Sweep 2)

  • Consistent formality level throughout
  • Brand personality maintained
  • No jarring shifts in mood
  • Reads well aloud

So What (Sweep 3)

  • Every feature connects to a benefit
  • Claims answer "why should I care?"
  • Benefits connect to real desires
  • No impressive-but-empty statements

Prove It (Sweep 4)

  • Claims are substantiated
  • Social proof is specific and attributed
  • Numbers and stats have sources
  • No unearned superlatives

Specificity (Sweep 5)

  • Vague words replaced with concrete ones
  • Numbers and timeframes included
  • Generic statements made specific
  • Filler content removed

Heightened Emotion (Sweep 6)

  • Copy evokes feeling, not just information
  • Pain points feel real
  • Aspirations feel achievable
  • Emotion serves the message authentically

Zero Risk (Sweep 7)

  • Objections addressed near CTA
  • Trust signals present
  • Next steps are crystal clear
  • Risk reversals stated (guarantee, trial, etc.)

Final Checks

  • No typos or grammatical errors
  • Consistent formatting
  • Links work (if applicable)
  • Core message preserved through all edits

Source: SKILL.md on GitHub

Third-party checks

No alerts17d5 checks · Risk SAFE
  • Gen Agent Trust Hub17d

    No security issues detected. This skill provides a comprehensive framework for copy editing marketing content through sequential sweeps for clarity, tone, and conversion optimization.

  • Socket17d

    No alerts

  • Snyk17d

    Risk: LOW · No issues

  • Runlayer7mo

    2 files scanned · No issues

  • ZeroLeaks5mo

    Score: 93/100 · 2 sections analyzed

Provenance

Signed by skilld at 30f9b9a. This ties the file your Agent reads to that commit on GitHub. It does not review the instructions.

Last checked against GitHub 3 hours ago.

Activeupdated 5 months ago

Capability

metadata
{
  "version": "2.0.0"
}

Topics

  • copy-editing
  • marketing
  • content-strategy
  • voice-tone
  • copywriting
  • conversion
  • proofreading
  • messaging

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README badge for coreyhaines31/marketingskills/copy-editing

What it does

Edits existing marketing copy through seven focused passes—clarity, voice, benefit articulation, proof, specificity, emotion, and risk reduction—preserving the original message while systematically improving readability and persuasiveness. Includes a framework for multi-persona expert review of high-stakes copy and quick-pass checklists for faster edits.

Generated from the current SKILL.md.

Frequently asked

Does this skill help me write new copy from scratch?
No. This skill is specifically for editing and improving existing copy. For writing new copy, use the copywriting skill instead.
What does the Seven Sweeps Framework cover?
Seven sequential editing passes: Clarity, Voice and Tone, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk. Each pass focuses on one dimension, then loops back to verify previous sweeps weren't compromised.
Does this skill check for brand consistency?
Yes. If a product-marketing.md file exists in `.agents/`, `.claude/`, or as `product-marketing-context.md`, the skill reads it first to align edits with brand voice and customer language.
When should I use the Expert Panel Scoring approach?
Always for launch copy, pricing pages, and high-traffic landing pages. It's recommended for email sequences, sales pages, and ad copy, but optional for blog posts and social content.

Generated from the current SKILL.md. These answers refresh after source changes.