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/copy-editing

@30f9b9a
by Corey Hainescoreyhaines31/marketingskills52k stars
7,864

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting.

Ask your Agent

Use this Skill: https://skilld.dev/gh/coreyhaines31/marketingskills/copy-editing

This session only. Nothing lands on disk.

referencescontent-refresh.md

≈575 tokens on demand. Your agent reads this file only when SKILL.md points to it.

Content Refresh Editing

Copy editing isn't just for new content. Existing pages and posts decay over time — outdated stats, stale examples, drifted brand voice, and missed SEO opportunities. A content refresh applies the same editing rigor to content that's already published.

When to Refresh

  • Traffic declining on a page that used to perform well
  • Stats or data are more than 12 months old
  • Product has changed — features, pricing, or positioning no longer match
  • Competitors updated their version of the same content
  • AI search visibility matters — outdated content gets cited less (see ai-seo skill)

Content Refresh Checklist

  1. Freshness pass — Update all dates, stats, and examples. Replace "in 2024" with current data. Remove references to deprecated features or tools.
  2. Accuracy pass — Verify all claims are still true. Check that linked resources still exist. Confirm pricing and feature descriptions match current state.
  3. Voice pass — Does the tone match your current brand voice? Older content often reflects an earlier stage of the company.
  4. SEO pass — Has search intent shifted for this topic? Are there new keywords or questions to address? Add "Last updated: [date]" prominently.
  5. Proof pass — Can you add newer testimonials, case studies, or data points that didn't exist when this was first published?
  6. Structure pass — Add comparison tables, FAQ sections, or other scannable formats that make the content easier to consume.

Refresh vs. Rewrite

Signal Action
Core message still valid, details outdated Refresh (update facts, stats, examples)
Brand voice has evolved significantly Refresh + voice rewrite
Topic angle or audience has shifted Full rewrite
Page structure doesn't match current search intent Full rewrite
Just needs updated stats and links Light refresh

Refresh Cadence

  • Pricing and product pages: Every quarter, or when pricing/features change
  • High-traffic blog posts: Every 6 months
  • Comparison and alternatives pages: Every 3-6 months (competitors change fast)
  • Evergreen guides: Annually, unless traffic drops sooner
  • Low-traffic pages: Only when traffic data suggests an opportunity

Source: SKILL.md on GitHub

Third-party checks

No alerts17d5 checks · Risk SAFE
  • Gen Agent Trust Hub17d

    No security issues detected. This skill provides a comprehensive framework for copy editing marketing content through sequential sweeps for clarity, tone, and conversion optimization.

  • Socket17d

    No alerts

  • Snyk17d

    Risk: LOW · No issues

  • Runlayer7mo

    2 files scanned · No issues

  • ZeroLeaks5mo

    Score: 93/100 · 2 sections analyzed

Provenance

Signed by skilld at 30f9b9a. This ties the file your Agent reads to that commit on GitHub. It does not review the instructions.

Last checked against GitHub 3 hours ago.

Activeupdated 5 months ago

Capability

metadata
{
  "version": "2.0.0"
}

Topics

  • copy-editing
  • marketing
  • content-strategy
  • voice-tone
  • copywriting
  • conversion
  • proofreading
  • messaging

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README badge for coreyhaines31/marketingskills/copy-editing

What it does

Edits existing marketing copy through seven focused passes—clarity, voice, benefit articulation, proof, specificity, emotion, and risk reduction—preserving the original message while systematically improving readability and persuasiveness. Includes a framework for multi-persona expert review of high-stakes copy and quick-pass checklists for faster edits.

Generated from the current SKILL.md.

Frequently asked

Does this skill help me write new copy from scratch?
No. This skill is specifically for editing and improving existing copy. For writing new copy, use the copywriting skill instead.
What does the Seven Sweeps Framework cover?
Seven sequential editing passes: Clarity, Voice and Tone, So What, Prove It, Specificity, Heightened Emotion, and Zero Risk. Each pass focuses on one dimension, then loops back to verify previous sweeps weren't compromised.
Does this skill check for brand consistency?
Yes. If a product-marketing.md file exists in `.agents/`, `.claude/`, or as `product-marketing-context.md`, the skill reads it first to align edits with brand voice and customer language.
When should I use the Expert Panel Scoring approach?
Always for launch copy, pricing pages, and high-traffic landing pages. It's recommended for email sequences, sales pages, and ad copy, but optional for blog posts and social content.

Generated from the current SKILL.md. These answers refresh after source changes.