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@6a4fbf2
by Dean Petersdeanpeters/product-manager-skills7.1k stars
851

Create a customer journey map across stages, touchpoints, actions, emotions, and metrics. Use when diagnosing a broken experience or aligning a team on the full customer flow.

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Use this Skill: https://skilld.dev/gh/deanpeters/product-manager-skills/customer-journey-map

This session only. Nothing lands on disk.

template.md

≈275 tokens on demand. Your agent reads this file only when SKILL.md points to it.

Customer Journey Map Template

Use this template to map customer stages, actions, touchpoints, emotions, KPIs, goals, and teams.

Provenance

Adapted from prompts/customer-journey-mapping-prompt-template.md in the https://github.com/deanpeters/product-manager-prompts repo.

Template

## Customer Journey Map

### Persona
- [Persona name and brief description]

### Objectives
- [Objective 1]
- [Objective 2]
- [Objective 3]

| **Stage** | **Awareness** | **Consideration** | **Decision** | **Service** | **Loyalty** |
|---|---|---|---|---|---|
| **Customer Actions** | [Actions] | [Actions] | [Actions] | [Actions] | [Actions] |
| **Touchpoints** | [Touchpoints] | [Touchpoints] | [Touchpoints] | [Touchpoints] | [Touchpoints] |
| **Customer Experience** | [Emotions/thoughts] | [Emotions/thoughts] | [Emotions/thoughts] | [Emotions/thoughts] | [Emotions/thoughts] |
| **KPIs** | [KPIs] | [KPIs] | [KPIs] | [KPIs] | [KPIs] |
| **Business Goals** | [Goals] | [Goals] | [Goals] | [Goals] | [Goals] |
| **Teams Involved** | [Teams] | [Teams] | [Teams] | [Teams] | [Teams] |

Source: SKILL.md on GitHub

Third-party checks

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  • Gen Agent Trust Hub17d

    This skill provides templates and instructions for creating customer journey maps. It consists entirely of markdown documentation and contains no executable code, script installations, or network operations. All external references point to the author's own GitHub repository for provenance.

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  • Snyk17d

    Risk: LOW · No issues

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  • ZeroLeaks5mo

    Score: 93/100 · 2 sections analyzed

Provenance

Signed by skilld at 6a4fbf2. This ties the file your Agent reads to that commit on GitHub. It does not review the instructions.

Last checked against GitHub last month.

Activeupdated 3 months ago

Capability

argument-hint
[persona] [scenario]
type
component
theme
workshops-facilitation
Other metadata
intent
Create a comprehensive customer journey map that visualizes how customers interact with your brand across all stages—from awareness to loyalty—documenting their actions, touchpoints, emotions, KPIs, business goals, and teams involved at each stage. Use this to identify pain points, align cross-functional teams, and systematically improve the customer experience to achieve business objectives.
best_for
[
  "Mapping the full customer experience across all touchpoints",
  "Aligning cross-functional teams on the end-to-end customer journey",
  "Identifying pain points and opportunities by stage with measurable KPIs"
]
scenarios
[
  "I need to map the customer journey for our B2B SaaS onboarding experience from signup to first value",
  "Create a journey map for a PM leader evaluating our skills repo — from discovery through loyalty"
]
estimated_time
20-30 min

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